It's always wise to make sure you know what your competition is up to--especially if they're trying to sabotage your business. Learn how stealth marketing works and how it can be used for good or bad in this article.
What is Stealth Marketing?
Stealth marketing stems from a company's desire to promote their newest product without letting the customers know. This can be done by creating buzz among the audience through one of many strategies, like creating discussion among social media users by tagging them in posts, and advertising live events that feature the new product.
Consumers believe that by buying a product they'll be happy so they go with the flow and develop an interest in it. The environment in which marketing is conducted also plays a large part in whetting consumer curiosity about a certain product, by building hype.
Stealth marketing is known as undercover or guerrilla marketing because marketers want to attract people in large numbers and influence their beliefs. In this case, sales are not the priority--bringing awareness is.
Examples of Stealth Marketing
Showcasing Product Brands through Movies and Sports
Not all marketing tactics are equal. In fact, guerrilla stealth marketing, which includes most notably product placements and in-media promotion, is perhaps the best way to attract audiences to a product. Put products in relevant scenes of blockbuster Hollywood movies or campaign within prime sports events like T20 cricket matches. This will surely attract a larger audience towards your product!
Forums use virtual communications to engage consumers and create a positive atmosphere. It can make people interested in what you have to offer without any effort. Forums are an excellent way to tap into the attention of millions of consumers and encourage widespread consensus for your product or service.
Product Promotions and Showcase in Malls
One of the most important aspects of marketing a product is increasing awareness. Pre-launch, you can use displays to help generate interest in your product. Post-launch, consider engaging customers with interactions on social media or live video feeds. Of late, one trend that has been gaining popularity is 3D model showcases. Marketers have found wonderful responses from visitors eagerly awaiting a taste of this new technology.
Tasting experiences tend to establish your image of a product, not just interest. When people taste anything, they instantly experience the high-quality and want to buy it right then.
Advantages of Stealth Marketing
Create Pre-launch Interest in Product
Stealth marketing is the perfect way to get your target audience excited for your product before you launch. The buzz it generates will make people impatient for the launch, and when it finally happens, they'll jump in droves to take advantage of it's low launch prices. This can give a company short-term profits; but these profits may dwindle to nothing over the long term. When doing stealth marketing, make sure you plan thoroughly so you can keep creating buzz in the market.
Promote Product without Advertising
The advertising sector is oversaturated with websites that are all trying to catch the eye of potential customers. Creating authentic, original content will leave a lasting impression and get the attention of others who might be interested in what you're offering. Using stealth marketing techniques will help draw more people in because it offers something unique and unconventional. This builds momentum that goes viral, which causes your message to reach thousands or even millions more people.
Develop Strong Consumer Base
Stealth marketing can give a business owner an understanding of the people who will be more attracted to their product. This is a good opportunity for marketers to figure out who their potential customers are and create buzz around the products they have to sell. These stealth campaigns also let marketers eliminate any errors in their plan before choosing a target audience that suits them.
Build Brand Image
Stealth marketing is the first step in the effort to build a strong brand image. The consumer-brand linkage doesn't stop at developing interest. It moves on to brand association and eventually, brand recall. All these are made possible only when consumers have a positive first impression of your product or company. This can be achieved through such unique methods of propagandizing.
Marketers can avoid expensive and repetitive advertisement exposure, saving a lot of money in the process. They also don't have to rely on expensive studios or posh locations with elaborate backgrounds - they can use ad heroes or icons instead. Videos made with these inexpensive objects are still engaging for viewers, though, and all this helps your business save money without compromising on quality.
Stealth marketing, while an effective and cost-efficient technique that saves us a lot of time and effort. At the same time, stealth marketing is hassle-free & convenient--especially for people who are short on both time and budget. Above all, stealth marketing ensures that the money we spent is able to generate buzz and hype, thus driving more traffic to our brand.
Types of Stealths Marketing
For Industry Goods:
For B2B products, PR campaigns indirectly convince people about the usefulness of a product by portraying relatable business contacts and peers giving testimonials. Press and new releases, which are often a part of a PR campaign, add credibility to the brand and help brands maintain their value within the business community.
For Consumer Goods:
There are some heroes in the ad world who use their fame to advance a product or company. For example, when a sports icon or film star starts talking about the product, it's attention-grabbing, because it's not the same as regular advertising. This is because the hero is being paid to express his or her real-life experience of using that product or service. These types of ads are more realistic and allow people to relate in a special way, which leads them to quickly develop interest in trying out the commodity themselves.
Stealth marketing can be a great way to promote your product or service without spending a lot of money on advertising. However, it is important to note that stealth marketing can also have its disadvantages, such as the potential to irritate customers or create negative word-of-mouth. Ultimately, whether or not stealth marketing is right for your business will depend on your specific goals and target audience. If you think stealth marketing could be a good fit for you, consider some of the examples and tips in this article to get started.