What is a Buyer’s Market and what strategies should you use?

What is a Buyer’s Market and what strategies should you use?

What is a Buyer's Market? What are the characteristics of a buyer's market? What should we do in a buyer's market? Let's find out in this article!

When supply of an item is greater than the demand for it, the buyer has more power in negotiations with the seller. When supply goes up and demand goes down, a buyer's market occurs.

Home buyers will be working in a real estate buyer’s market when there are more homes on the market, compared to demand. This type of situation is generally used to describe the state of the real estate market.

The quantity of assets for sale will be higher than the quantity of buyers, which means that the prices for these assets will need to be kept lower or higher depending on demand and supply.

Understanding the Buyer’s Market

Understanding the Buyer’s Market

In order to grasp the benefits of a buyer’s market, it is important to know what one is. A buyer’s market exists when there is an abundance of demand in an economic system and a relative scarcity of goods on offer. When these conditions exist, buyers are in charge and they will be able to purchase products at lower prices by taking advantage various strategies that both sellers and buyers employ.

Definition: A buyer's market is a market when the supply of products and services exceeds the demand. This encourages those looking to buy--rather than those selling--to have more leverage. In the real estate industry, this often happens when there are many homes for sale, but not as many buyers.

Fall in demand leads to lower prices and a longer amount of time on the market. Sellers have to compete with each other by placing higher bids; this will eventually lead to an increase in supply and more competitive pricing.

Generally, a seller will lower their asking price in order to gain an advantage and close the sale.

A buyer’s market is when the buyers have an edge/advantage over the sellers, typically relating to price negotiations. This usually happens when supply increases and demand decreases or if both occur simultaneously. They can be found in any situation where conditions are favorable for the purchase. A seller’s market selects the sellers .

Buyer’s Market Strategies: Finding The Right Price

Buyer’s Market Strategies: Finding The Right Price

A buyer’s market occurs when the seller is less motivated to sell their product, giving the buyer more power. This shift in power is often prompted by an abundance of sellers versus a lack of buyers.

When supply is high, prices tend to drop. The theory of supply and demand in economics dictates this and it applies to virtually almost every area of commerce and business.

Factors that make it easier for buyers to buy

Factors that make it easier for buyers to buy

Buyers have more power over prices and supplies when there are too many options. Market conditions like these can create a buyer’s market:

  • An increase in supply
  • New entries into a market in the same industry, lead to excessive quantities of products.
  • Increased demand for alternative goods
  • The exit of buyers from the current industry needs and the market environment
  • A paradigm shift in the preferences of the customer

When there is an high increase in supply, it means that customers have too many choices. Buyers may be choosing to leave the industry for alternatives, which leads to increasing demand for outside goods. It can also create a paradigmatic shift in what consumers want and buy from the market. The choice between a buyer’s market and seller’s market depends on who has control of the production and distribution of products.

The best time to buy a property is during the buyer’s market because this means that the buyers have more negotiating power than the sellers. Sellers enjoy more bargaining power when the seller’s market makes it harder for them to find potential buyers.

When there is an excess of buyers and a shortage of available houses, the negotiation power shifts to the seller. Amidst a buyer's market, prices are expected to drop while in a seller's market, they are expected to increase.

An accessible, comprehensive overview of the characteristics of both market conditions

Characteristics of a Buyer’s Market

Characteristics of a Buyer’s Market

Taking real estate as an example, properties tend to sell at a lower price than what the individual might have wanted to sell it for, which can make it difficult. The property will stay on the market for a long time before actually being sold.

A buyer's market is created with the decline of prices as sellers compete and offer greater discounts to attract buyers.

With housing prices dropping and supply increasing, buyers will make offers on fall homes and properties. Buyers offer discounts and concessions in order to take advantage of the opportunities available.

A buyer's market is one that has too many buyers and not enough competition. Some of the characteristic a market can have in order to qualify as a buyer's market are:

  • Homes selling slowly
  • Homes selling at or below list price
  • Falling in homes prices
  • Availability of plenty of homes are on the market

Characteristics of a Seller’s Market

Characteristics of a Seller’s Market

Homes sell very fast in this market. That is happening because there are few homes on the market. Negotiation can be difficult when there are so few homes to choose from.

The price of low-priced properties are still high, and all properties sell.

  • Key features of the buyer’s market:
  • Quick selling of homes
  • Homes selling at or above list price
  • Rising home prices
  • Availability of few homes in the market

Tips to take advantage of a buyer's market

Tips to take advantage of a buyer's market

In a buyer’s market, you will have many options to choose from and it will be easy to qualify for loans.

Buyer’s markets provide enough time for buyers to carefully assess all the property options the market offers. There is less risk of losing a property before making a decision and buying one of your choosing, because you have time to make an informed decision. In buyer’s markets, it is not uncommon for a buyer to see as many properties as possible in order to get a clear idea of their needs and necessities. This makes bargaining easier because the buyer has more power than the seller trying to sell a property they haven't been able to sell. Supposedly when properties are on the buyer's market for a long period of time, this interaction shifts in the favour of the buyer and not the seller, so how can sellers use this advantage?

The seller has the opportunity to promote their goods and services in a competitive marketplace.

The buyer's market is a time where sellers have time to get their property in the best shape possible, by making repairs and other necessary modifications. Sellers can also use this as an opportunity to work on their marketing skills and tactics with prospective buyers, exploring different avenues for marketing. This is a period where sellers can also compare prices for other properties, learn about what buyers want, and make any necessary changes on their own property.

When purchasing a property, having a seller's or buyer's market can dictate many factors including the manner in which you must purchase. For example, during a seller's market you might have to consider bidding against other buyers and pay above asking price to get the property you want. However, during a buyer's market you should be able to get lower prices on homes and have more control of your purchasing experience.

When the market is buyer-centric, sellers are more open to negotiation and can afford to lose money because of oversupply that allows buyers leverage to get discounts. Strategies that buyers can use during a buyer’s market are using other qualities besides price, encouraging sellers to get competitive.

Buyers can ask sellers to lower their price. This is a common strategy in the event that a buyer asks for concessions, such as property taxes, repairs, rehabilitation loans and use of property inspectors results to their advantage. But if you’re a seller, buyers may not be willing to negotiate with you. One way to make your offer more attractive is by offering certain features, like repairs or repainting before the person moves in.

Sellers, who have a lot of time in hand because they are not in a rush to sell their property, take the opportunity to address problems in the property like new paint, flooring, etc. However, they also need to hire inspectors and address any issues before listing their property with the buyers' market.


One note from this is that demand has slowed, which has led to lower prices for homes. Buyers have much more power in negotiating and bargaining for properties, while sellers can use the market to their advantage by raising prices. What are your top strategies for performing well in a buyer's market? Tell us about them below.

Frequently Asked Questions (FAQ)

A buyer's market is a situation in the real estate market where there are more properties for sale than there are potential buyers.
Buying in a buyer's market can allow you to negotiate lower prices, have more options to choose from, and take your time making a decision.
Some strategies to use in a buyer's market include doing research on the market and the properties available, getting pre-approved for a mortgage, being patient, and negotiating with sellers.
You can determine if you are in a buyer's market by looking at the number of properties available for sale, the average days on the market, and the ratio of buyers to sellers.
You should avoid making lowball offers that are insulting to the sellers, being too picky and missing out on good opportunities, and not being prepared to act quickly when you find the right property.