The Unprecedented Demand
In a shocking revelation, the masterminds behind Game of Thrones, renowned for its grandeur and cinematic brilliance, disclosed an extraordinary encounter with their parent company, AT&T. The show, a monumental success that captivated audiences worldwide, faced an unexpected twist as AT&T insisted on transforming select episodes for vertical viewing.
Amidst the backdrop of George R.R. Martin's epic novel series, the collaboration between HBO Max and the visionary showrunners David Benioff and D. B. Weiss took center stage. However, the tranquility of crafting the final season was disrupted by AT&T's audacious request, plunging the creators into uncharted territory.
The acquisition of Warner Bros. by AT&T in 2018 for $85 billion marked a significant turning point for the production of Game of Thrones. With AT&T's focus on mobile services and content, the request to transform select episodes for vertical viewing aligned with their strategy to cater to the growing demand for mobile-friendly entertainment. This move, however, raised eyebrows within the entertainment realm, as it challenged the traditional viewing experience of the show.
Kit Harrington and Emilia Clarke in Game of Thrones
A Clash of Visions
Venturing into uncharted waters, Benioff and Weiss recounted their clash of visions with AT&T executives during an interview with The Wall Street Journal. The corporate acquisition of Warner Bros. by AT&T in 2019 paved the way for a tumultuous finale to the legendary series.
As the showrunners and executive producers, Benioff and Weiss had a clear creative vision for the final season of Game of Thrones. They aimed to deliver a cinematic and immersive experience that would resonate with fans and uphold the show's legacy. However, AT&T's commercial interests and focus on mobile content clashed with their creative aspirations.
AT&T's request to transform select episodes for vertical viewing was a radical departure from the traditional widescreen format that had become synonymous with Game of Thrones. Benioff and Weiss found themselves in a perplexing situation, torn between preserving the artistic integrity of their creation and exploring new avenues for revenue generation.
The Battle for Creative Integrity
As the narrative unfolded, Weiss delved into the repercussions of dysfunction within creative endeavors, emphasizing the paramount importance of stability in artistic collaborations. Benioff echoed his sentiments, highlighting the essence of a harmonious partnership devoid of external disruptions.
The clash between Benioff and Weiss's creative vision and AT&T's commercial interests epitomized the age-old tension between art and commerce in the entertainment industry. While AT&T saw the potential of vertical video as a means to reach a wider audience and generate additional revenue, Benioff and Weiss believed that compromising the visual integrity of Game of Thrones for the sake of mobile adaptability would dilute the show's impact.
The show's directors stood firm in their commitment to cinematic excellence, resisting the pressure to compromise the visual integrity of their magnum opus. They recognized that Game of Thrones had become a cultural phenomenon, celebrated for its unparalleled production values and immersive storytelling. Benioff and Weiss were determined to ensure that the show's final season lived up to its reputation, leaving a lasting legacy in the realm of television.
Kit Harrington and Emilia Clarke in Game of Thrones