Unveiling The Flash's Fan Preview Screenings: A Game-Changing Revelation
The Flash's fan preview screenings: How they backfired on its box office success A rushed release left audiences questioning the superhero's impact on the big screen
Offering early fan previews of The Flash may have been a catastrophic choice for the DC Universe. Despite DC Studios praising The Flash as a cinematic masterpiece, the initial box office results have been far from enthusiastic about its quality. The opening weekend has already proven to be a letdown, with only $24.5 million in earnings on its first day and a downward trend for the remainder of the weekend.
DC Studios made desperate attempts to boost attendance, but the disappointing box office figures could be attributed to The Flash's marketing strategy, as highlighted by PodKatz's insights on Twitter. Take a look at the tweets below:
DC Studios faced a marketing challenge with The Flash, leading director Andy Muschietti to address concerns about the CGI prior to the film's release. The early negative press and audience criticisms further exacerbated the issues faced by The Flash, potentially deterring potential viewers from attending screenings on its release day.
How The Flash's Fan Preview Screenings Impacted Its Box Office
The potential collapse of the superhero movie bubble has been a constant concern for Marvel and DC. However, recent successes like Spider-Man: Across the Spider-Verse and Guardians of the Galaxy Vol. 3 have provided some relief. Yet, if The Flash fails to perform well, it could reignite these fears. Despite the allegations and controversies surrounding Ezra Miller, DC Studios invested significant resources into The Flash.
DC Studios made the decision to reduce their press appearances due to Miller's legal troubles. Instead, they focused on early fan screenings, direct advertising, and endorsements from notable figures like Stephen King. The intention behind this strategy was to generate online discussions, which was successful to an extent. However, the majority of the discussions centered around the movie's CGI and other negative aspects, which had a significantly detrimental impact on its success.
In order for The Flash to bounce back from its underwhelming opening weekend, it will heavily rely on positive word-of-mouth to attract more viewers. Unfortunately, the current buzz surrounding the film is far from positive. Many online reactions have fixated on a controversial scene where it appeared that the Flash was microwaving a baby, rather than inspiring a new audience to flock to the theaters. As a result, The Flash may continue to face difficulties throughout its theatrical run, potentially as a consequence of a risky marketing strategy that has failed to yield desired results.
Source: PodKats / Twitter
