The Flash Box Office Fate Hangs in the Balance

The Flash movie's box office projections for opening weekend have been released and unfortunately, they are quite underwhelming. This news has dampened the excitement surrounding the highly anticipated DC movie. Despite the initial buzz generated by the return of Michael Keaton as Batman and the introduction of the new big-screen Supergirl (Sasha Calle), The Flash's box office projections are challenging its hype. The movie was initially expected to be one of the safer bets for Warner Bros. Discovery and DC, but now it will have to exceed these projections not only in the opening weekend but in the following weeks to turn a profit on its budget of $200-$220 million.

Will The Flash Be A Box Office Bomb?

These projections only account for the domestic box office opening and do not take into consideration international ticket sales or the earnings of the following weekend. Despite this, there is still a chance that The Flash movie may perform well at the box office. Typically, a film needs to earn more than twice its budget to be deemed successful, which means The Flash would need to earn around $400-$440 million worldwide to be profitable. While this may seem challenging based on initial projections, it is not impossible.

Comparing The Flash's box office opening to Black Adam, it is on par as the latter earned $67 million domestically in its opening weekend but barely managed to turn a profit. The early projections for The Flash are lower than what The Batman earned in its opening ($134 million), but they are significantly better than the first weekend earnings of Shazam! Fury of the Gods ($30.1 million). However, since The Flash has a much higher budget than the latter, it would need to earn considerably more to yield a profit.

Only time will tell how The Flash will fare at the box office when it debuts in three weeks. With the buzz that WBD has generated around the film, it's possible that it could exceed expectations and have a much stronger opening weekend. Though initial reactions to The Flash were mixed, the critical reviews have yet to come in, and if they are favorable, they could entice more casual moviegoers to check out the film. Positive word-of-mouth after the release could also help to boost its success. While early projections may not be promising, there is still a chance that The Flash could have a successful run at the box office.