Summary
The wealth of Gossip Girl characters is largely based on old family money and their own earnings. They live in luxurious penthouses and are obsessed with money.
Dorota and Vanessa, despite not being the wealthiest characters on the show, enjoy comfortable financial situations that allow them to travel and attend galas with ease.
Meanwhile, Ivy and Dan initially have less wealth, but both have opportunities to improve their financial status. Dan, for instance, experiences a boost in income through publishing his exposé and selling film rights. On the other hand, Ivy receives a substantial inheritance and secures a highly profitable contract.
Determining the wealth of the Gossip Girl characters can be challenging due to their status as New York elites. However, the richest characters seem to possess a combination of inherited wealth and their own acquired fortunes. To gauge the personal finances of each character, certain indicators can be observed, as monetary obsession and trust funds dominate their lives. Among the wealthiest figures in New York are the Archibalds, Basses, van der Woodsens, and Waldorfs. The series showcases opulent penthouses and glamorous suites, with no sign of modest Lower East Side apartments. Uncovering the true extent of each character's riches requires thorough investigation.
In the world of Gossip Girl, social power reigns supreme, largely fueled by family wealth and the ability to constantly indulge in the finest things. This observation holds true even in the reboot series. Wealth plays a pivotal role in determining who possesses the most influence in the show. However, there are unexpected individuals who hold significant sway without relying solely on their financial resources to accomplish their goals. For instance, the central character of Gossip Girl defies expectations by wielding power without the aid of money, and witnessing this dynamic unfold in both the original and reboot series is particularly intriguing.
Dorota
Dorota, a beloved character on the show, may not be the wealthiest among the Gossip Girl characters. However, as a patient and kind housekeeper, she is a permanent figure in the Waldorf household, essentially serving as Blair's nanny. Originally from Poland, Dorota moves to the US after her marriage ends.
While Dorota's personal wealth is not explicitly mentioned, she never complains about her financial situation, suggesting that the Waldorfs compensate her well. She is married to Vanya, the doorman at the luxurious apartment building where the van der Woodsens reside. Given the circumstances, both Dorota and Vanya have a comfortable existence.
Vanessa Abrams
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Vanessa loathed the affluent and privileged lifestyle of the Upper East Side, which was understandable considering her upbringing on a commune where the emphasis was on communal resources. Throughout the duration of the show, Vanessa consistently voiced her dissatisfaction with her own lack of wealth and resources compared to Dan's new acquaintances.
However, it becomes evident that Vanessa also frequents wealthy social circles and indulges in expensive clothing, indicating that she is not entirely destitute. While she may not possess the same level of wealth as the Humphreys, she manages to afford travel, attend high-profile events, and spend an ample amount of time without employment, suggesting she does have some disposable income.
Ivy Dickens
Ivy, a struggling actress, is approached to play a real-life role among the affluent residents of the Upper East Side. Initially pretending to be a relative of the Van der Woodsens, she eventually forms romantic connections with the wealthy in order to sustain her lifestyle.
Unlike the well-off Humphreys, Ivy lacks financial stability. Even after leaving the Upper East Side, she would have virtually nothing to fall back on. However, she receives some assistance from Charlie Rhodes, the person she was hired to impersonate. In a generous gesture, Charlie transfers her shares of the Rhodes estate to Ivy, providing her with a nest egg. This enables Ivy to focus on writing her autobiography, which fetches her a lucrative publishing contract. Although her exact net worth is unknown as the show concludes, it is probable that her wealth is comparable to Dan's, who earns income through his own contracts.
Dan Humphrey
Despite not coming from a wealthy family, Dan Humphrey has never been portrayed as completely broke. His father, Rufus, had achieved success as a musician, and his mother was an artist. Unlike the wealthy and materialistic van der Woodsens or Waldorfs, the Humphries have different priorities, allowing Dan's integration into the Upper East Side world to progressively improve.
After Dan starts publishing his serialized expose on the Upper East Side, he begins to accumulate a significant amount of money. He even mentions being able to afford a new apartment in the West Village. Additionally, he plans to sell the film rights to his work, which could potentially make him much wealthier. Initially, Dan is the least financially well-off among the main characters, using his perceived lack of wealth to his advantage in manipulating the power of Gossip Girl.
Rufus Humphrey
Rufus Humphrey stands out as a down-to-earth and easygoing character on the show, unfazed by the financial worries that trouble those around him, including his ex-wife Lily. As a musician, Rufus has achieved moderate fame with his band Lincoln Hawks and occasionally reunites with them for performances. While not at the height of his career, Rufus is far from washed-up.
Despite his lack of ambition, Rufus enjoys a comfortable life in an artistic loft in Brooklyn. Remarkably, he receives no financial support from Lily, who happens to be one of the wealthiest individuals in New York City. This suggests that Rufus himself is quite well-off. Although they may not be the wealthiest characters on Gossip Girl, Rufus and his children are undeniably content.
Georgina Sparks
Georgina Sparks remains an enigmatic character, despite her popularity as the top villain in the original Gossip Girl. Her background reveals snippets of a life of immense wealth and privilege - Her father being the owner of a private jet and her high-profile social circle, which includes mingling with Serena in Switzerland and participating in the esteemed equestrian circuit.
Despite her affluent upbringing, Georgina's choice of marriage to Philip Becker is revealed to be motivated by financial gain, suggesting that he may possess even greater wealth than she does. Surprisingly, Georgina takes on the role of Dan's book agent and assists him in writing a scathing exposé about the Upper East Side. However, her decision to take on this job is seemingly not driven by a desire for money.
As the final season unfolds, Georgina's romantic relationship with Jack Bass becomes apparent. Should their relationship become official, Georgina's fortune would only increase.
Luna La
Luna's level of wealth in comparison to the other affluent characters in the Gossip Girl reboot remains somewhat ambiguous. Unlike her peers, there are no glimpses into her family estate or loft. However, Luna finds herself navigating New York independently, as her parents, a prominent Mexican film director and acclaimed actress, focus on their respective careers and accumulate wealth through global travel and filmmaking. While Luna enjoys a lavish apartment of her own, she does not possess the privileges of overseeing a full hotel or having an entourage of household staff.
Serena van der Woodsen
Serena's trust fund is a source of envy, given her substantial inheritance from both her father's shipping magnate wealth and her mother Lily's affiliation with a renowned music producer's estate. It has sparked ongoing speculation among fans about who between Serena and Blair is the wealthier friend.
Strictly speaking, Blair edges out Serena in terms of wealth due to her family's influential connections. However, Serena's inheritance from her father's side, constituting the majority of her trust fund, remains largely unexplored, possibly due to her distant relationship with her father.
Julien Calloway
Julien's appeal lies in her dual sources of wealth - her father's success as a music producer and her own entrepreneurial endeavors. As the reigning social media influencer in the Gossip Girl reboot, she stands out as one of the wealthiest teenagers, thanks to combining her father's lucrative Grammy-winning earnings with her shrewd ability to secure sponsorship deals and monetize her online presence. Julien's financial status not only sets her apart but also places her ahead of her peers in terms of financial acumen and social media savvy.
Nate Archibald
Nate Archibald, the son of successful business magnate Howard Archibald and member of the iconic Vanderbilt family, Anne Archibald, who are considered New York royalty. In the series, Nate's involvement with his father causes tension with his grandfather, William Vanderbilt, leading to threats of disinheritance. However, Nate manages to reconcile with his grandfather, positioning himself as a strong contender to inherit the family fortune and become one of the wealthiest teenagers in the Gossip Girl world.
Additionally, William actively supports Nate's political aspirations, grooming him for a future career in politics. By the end of Gossip Girl, Nate contemplates running for mayor, a decision that would undoubtedly please his grandfather and further increase Nate's wealth.
Max Wolfe
Max Wolfe, much like his fellow affluent teenagers on Gossip Girl, owes his wealth primarily to his parents. Their strong ties to the arts have endowed him with a seemingly bottomless bank account. Despite the potential ups and downs of the theater world, the Wolfes have thrived and achieved great success.
A quick look inside Max's closet reveals an array of high-end fashion brands. When he's not wearing his school uniform, fans can catch glimpses of Gucci and other luxurious labels in his wardrobe. Additionally, Max indulges in extravagant partying, an expensive lifestyle that he effortlessly sustains without any negative impact on his finances.
Blair Waldorf
Blair's deep connection to New York's history is evident in her family's legacy, making her undeniably attached to the city and establishing her as one of the most influential characters in the show. The renowned Waldorf-Astoria hotel was originally owned by her family, solidifying their place in the city's narrative.
With her father's side being from old money, it becomes clear how Blair's family can afford luxurious possessions like a chateau and vineyard in Lyon. In addition, her mother's successful career as a fashion designer and her stepfather's wealth as a lawyer contribute to Blair's substantial bank account. Blair effortlessly utilizes her wealth and social status to her advantage, demonstrating her abilities to be ruthless whenever necessary. While privileged, Blair Waldorf retains a gritty persona that enables her to navigate challenging situations.
Monet De Haan
Monet and Blair share a similar sense of style and take great pride in their association with timeless classics. They both possess a keen eye for vintage garments created by renowned designers. While Blair's affluence stems from her family's longstanding wealth and her mother's fashion empire, Monet's financial status is a combination of her family's wealth and her parents' involvement in the pharmaceutical industry.
Monet's parents generously contribute to her high school, allowing her to enjoy certain privileges beyond what the average student experiences. She effortlessly radiates sophistication at Upper East Side gatherings, adorning herself in vintage Versace ensembles. Had they attended the same school, Monet and Blair would undoubtedly engage in a friendly rivalry, competing in every aspect, ranging from the attendees they attract to the elegance of their ball gowns, without hesitating to spend extravagantly.
Lily van der Woodsen
Serena's mother, Lily, embodies the epitome of wealth and has always been affluent. She hails from a privileged background as the daughter of a prosperous record label owner. Lily ties the knot with William van der Woodsen, a notably successful doctor, who astonishingly enough, is also the heir to a shipping company founded by his great-great-grandfather in the 18th century.
These circumstances shed light on how Lily is able to indulge in art collecting and possess a 14-room penthouse suite conveniently situated across from the Met. Following Lily's marriage to Bart Bass, her wealth multiplies significantly as she claims a substantial 20% stake in Bass Industries. Apart from Rufus, Lily consistently marries into wealth, resulting in even greater financial gains through her divorces.
Otto "Obie" Bergmann IV
When it comes to the wealthiest characters in the Gossip Girl reboot, Obie reigns supreme. His vast fortune closely mirrors that of Chuck Bass from the original series, as both young men come from families deeply involved in real estate development and property management.
In fact, Obie enjoys the luxury of abundant wealth and ample solitude. With his parents frequently traveling for work, he spends most of his time alone, surrounded by opulence. Their business ventures often involve acquiring properties and displacing current residents to make way for new developments. While Obie may not have full access to his parents' wealth, it certainly feels that way when he resides in a sprawling loft and is attended to by a full staff.
Chuck Bass
After Bart's untimely demise, the troublesome Chuck Bass assumes control as the majority stakeholder of his father's company. As Bart's sole heir, Chuck's ownership extends to 51% of the company. During season three, Chuck not only manages the Bass empire but also acquires the Empire Hotel, albeit at the cost of selling off several inherited properties.
Strangely, Chuck fails to significantly expand his company, resulting in his inability to support Nate in Spectator. His spending spree on Blair's dowry depleted his liquidity, which is understandable as Chuck does not come from old money like Serena. Unlike his peers, Chuck's father earned his fortune from scratch. Despite his financial challenges triggering unexpected events in the Gossip Girl realm, Chuck remains the wealthiest among his youthful contemporaries.
Bart Bass
Bartholomew Bass, a prominent figure in New York, is the head of Bass Industries. The company has established itself as one of the major players in the international real estate and construction sector, with a valuation in the billions. Bass Industries has expanded its reach to various locations around the globe, including Beijing, Sydney, Monaco, and Mexico.
The popular belief on the show is that Bart also owns several luxurious properties in New York, with the New York Palace Hotel being the most notable among them. It has been suggested that Bart's wealth draws parallels to Donald Trump's successful entrepreneurial journey. However, following Bart Bass's demise in Gossip Girl's final season, it remains uncertain which family member (or ex-wife) inherited his substantial fortune. Although Bart was the wealthiest character in Gossip Girl, a significant portion of his assets and properties could have been passed down to Chuck, potentially making Chuck the richest character by the end of the series.