Blumhouse Productions, following the recent release of their theatrical film Five Nights at Freddy’s, is already offering a glimpse into their forthcoming major undertaking. Despite receiving mixed reviews from critics, the popular franchise has garnered significant praise from fans.
Screenings have not always been flawless, as fans have reported incidents such as projector malfunctions and unexpected instances of violence breaking out.
The horror film has already become a success at the box office, but it has also brought with it an unexpected twist in the form of a perplexing new trailer.
New Blumhouse trailer isn’t a trailer at all
During screenings of Five Nights at Freddy’s, Blumhouse is also screening a new trailer – that doesn’t actually feature a trailer at all.
The upcoming project from the studio goes by the name of Imaginary and surprises its viewers with a teaser trailer that deviates from the norm by excluding any visuals. Instead, the audience is encouraged to participate in a one-of-a-kind experience by closing their eyes and tapping into their imagination.
Though few other details have been revealed, the film is set to release on March 8, 2024.
Fan reactions to the new Blumhouse trailer have so far been a mixed bag.
"What were you picturing? I had envisioned this. Enjoy your bedtime, friends," remarked one Twitter/X user in reference to the character Freddy Fazbear from Five Nights at Freddy's.
"That's a wonderfully imaginative and groundbreaking trailer," a second person praised, while a third individual questioned, "I don't understand the meaning behind this."
"Has anyone actually seen this? I've heard it's terrifying and I'm really curious!" added another person. "The profile picture on the official account suggests that the imaginary friend named Chauncey is a stuffed bear. I'm really intrigued and I want to see the teaser!"
During an interview with The Nerds of Color at this year's New York Comic Con, producer Jason Blum shared, "One of the exciting things about making horror movies is hearing people's reactions. With dramas, you may not know if the audience loved it because they don't typically show a physical response."
With a combination of horror and comedy, the audience's reaction is a clear indicator of whether they enjoy the movie or not - the more noise they make, the more satisfying it is. Experience Five Nights at Freddy's now and for further information about the movie, refer to the articles below.
Editor's P/S
As a Gen Z netizen, I find the unconventional trailer for the upcoming Blumhouse movie, "Imaginary," to be intriguing and original. The idea of a trailer that doesn't feature any visuals is certainly unique and has generated a lot of buzz and discussion among fans.
It's clear that Blumhouse is trying to create a sense of mystery and anticipation around the film, and I think it's a smart move. By not showing any footage, they're allowing fans to use their imaginations and come up with their own ideas about what the movie might be about. This can lead to a lot of excitement and speculation, which can help to build hype for the film.