Unprecedented Trailer Views: Disney's Latest Animated Masterpiece Shatters Decade-long Record

Summary

Wish, the upcoming Disney movie, has broken trailer viewership records.

This film is the 62nd installment in the renowned Walt Disney Animation Studios collection and coincides with the momentous 100th anniversary of The Walt Disney Company.

Surpassing 66.5 million views across various platforms, The Wish trailer has become Disney's most-watched trailer since the release of Frozen II in 2019.

Wish has set a new Disney trailer viewership record. This highly anticipated movie, which marks the 62nd addition to the official Walt Disney Animation Studios collection, will be released in conjunction with the 100th anniversary of The Walt Disney Company. Wish tells the story of Asha, a courageous teenage girl portrayed by Ariana DeBose, who wishes to save her kingdom from a corrupt leader played by Chris Pine. In her quest, she teams up with a magical wishing star named Star.

According to The Hollywood Reporter, even before its official release date on November 22, Wish has already broken a viewership record for the 2020s. Since its premiere on September 27, the official trailer has garnered an impressive 66.5 million views across various platforms. This trailer has not only become the most-watched Disney trailer on TikTok but has also surpassed the viewership of any other Disney trailer since Frozen II in 2019, making it the most-watched of the decade so far.

Wish Could Put Disney's 2020s Output Back On the Right Track

The overwhelming interest surrounding the Wish trailer suggests that the 100th-anniversary release could result in a tremendously successful box office performance. If this is the case, Wish has the potential to be a groundbreaking moment for Disney releases in the 2020s, not only surpassing the record for trailer viewership but also achieving significant financial success. Disney's theatrical productions in the 2020s have faced some uncertainty since the release of Frozen II.

This uncertainty began with the premiere of Raya and the Last Dragon in 2021, which also had its Disney+ streaming debut on the same day. As a result, the movie, with a budget of $100 million, only managed to earn $130 million in box office revenue. However, their subsequent release in 2021, Encanto, fared better by generating $256.8 million in ticket sales despite its approximately $150 million budget. Interestingly, it wasn't until its later release on Disney+ that Encanto, along with its chart-topping song "We Don't Talk About Bruno," achieved significant popularity. Unfortunately, Disney's third animated film of the 2020s, Strange World, was a complete failure, earning a mere $73.6 million despite its estimated budget ranging between $135 and $180 million.

The interest in the new movie is likely driven by the excitement surrounding its 100th anniversary, the nostalgic appeal of 1940's Pinocchio, and the star-studded cast of Wish, which features Alan Tudyk, Victor Garber, Natasha Rothwell, Evan Peters, Harvey Guillén, and Ramy Youssef. It is uncertain whether these impressive early numbers will be sustained. However, Wish has the chance to demonstrate that Disney can continue to dominate the box office in the 2020s, just like it did in the 2010s with blockbusters like Frozen II, which grossed $1.453 billion.