Unexpected Comeback: Neglected $500m Film Becomes Netflix Sensation, Reigns Supreme for 6 Years
The Boss Baby, a $500m box office hit, continues to captivate audiences on Netflix years after release Discover the enduring appeal behind this animated triumph
The Boss Baby has maintained its position on Netflix's worldwide Top 10 films for several weeks, despite receiving mixed reviews from critics. The animated movie, starring Alec Baldwin as the intelligent Boss Baby, earned $528 million at the box office and has since spawned a franchise including a sequel and two Netflix TV series. The most recent Global Top 10 films report for Netflix reveals that The Boss Baby secured the Number 8 spot, with 4.5 million hours viewed, during the week of June 19 through June 25, 2023. Its popularity on the streaming platform continues to endure, even four years after its initial release in 2017.
Why Is The Boss Baby Still So Popular?
The success of The Boss Baby at the box office led to the creation of a sequel, The Boss Baby: Family Business, in 2021. In addition to the theatrical films, Netflix released The Boss Baby: Back in Business, a series that takes place between the first and second movie. Currently, Netflix is in the process of producing a new series called The Boss Baby: Back in the Crib, which acts as a sequel to The Boss Baby: Family Business.
On April 13, 2023, Netflix released the second season of The Boss Baby: Back in the Crib. This could explain the recent global trend in popularity for The Boss Baby film, as children who enjoyed the series might have started watching the original movie after finishing the new series on Netflix. However, it is unusual for an older film like The Boss Baby to remain in the Top 10 Netflix films worldwide for a duration of nine weeks.
The Boss Baby's consistent presence in Netflix's Top 10 reflects the unexpected resilience of The Boss Baby franchise. Just as The Boss Baby: Family Business was released following the conclusion of The Boss Baby: Back in Business on Netflix, it is plausible that The Boss Baby: Back in the Crib is paving the way for a third installment in the series. If this holds true, it appears that the peculiar popularity of The Boss Baby will not diminish anytime in the near future.
