Ubisoft's Game-Changing Secret Weapon for Future Success

Ubisoft Forward, taking place in June, is set to showcase the publisher's upcoming titles and promotional material that would have been reserved for E3. While many of the games have already been announced, Massive Entertainment's open-world Star Wars game remains a highly anticipated mystery, potentially offering Ubisoft a unique advantage in generating hype and excitement amongst fans. As major publishers continue to step away from collective game reveal events, smaller-scale showcases are emerging in the late spring and early summer, all competing for fans' attention. The recent PlayStation Showcase in May set a high bar with exciting announcements, such as the Metal Gear Solid Snake Eater remake and Bungie's upcoming title, Marathon. The Summer Game Fest in early June will likely generate similar levels of anticipation, revealing holiday releases for 2023 and teasing games for the following years, with Ubisoft Forward following shortly after on June 12.

Ubisoft Should Put its Full Backing Into Massive for the Publisher's Future Success

Ubisoft's upcoming event promises to showcase a variety of titles, including expected appearances from the Assassin's Creed franchise, Skull and Bones, and XDefiant. There are also whispers about possible appearances from Avatar: Frontiers of Pandora and the Splinter Cell remake. However, to truly capture the attention of audiences, Ubisoft will need a showstopper reveal, and all signs point to Massive Entertainment's open-world Star Wars game, rumored to launch in early 2024, as the perfect candidate.

With the game still shrouded in mystery, its announcement in early 2021 was the biggest revelation so far. As one of the first Star Wars games to launch outside of the EA exclusivity deal signed with Lucasarts in 2013, fans are eagerly anticipating what the future holds. While EA has done a commendable job with the franchise, particularly with Respawn's Jedi: Survivor and Squadrons, the end of the partnership marks a new era for Star Wars and a chance for fresh and exciting experiences.

The Time is Right for Ubisoft's Grand Unveiling of its Star Wars Game

It remains to be seen how Massive Entertainment's expertise in third-person cover-based shooters will translate to an open-world Star Wars game. However, one thing that is certain is the studio's ability to create immersive and detailed game worlds. While the idea of a Star Wars-themed version of The Division seems unlikely, Massive has shown a willingness to expand their horizons with upcoming projects like Avatar: Frontiers of Pandora. With Assassin's Creed: Mirage already making an appearance at the PlayStation Showcase, fans are eagerly waiting for Ubisoft to reveal more about their highly anticipated Star Wars game. Despite rumors of an early 2024 release, it's been two years since the game's initial reveal and fans are eager for a sneak peek.