EA has announced that The Sims 5, also known as Project Rene, will be "free-to-enter" based on a job posting at Maxis for a Head of Monetization and Marketing. Players have been wondering what this could mean for the game. Although The Sims 5 is still in its early stages and gameplay has not been revealed, the franchise has generally stayed consistent with its free-to-play model over the years.
The job posting, which has since been removed, also provided insight into what sets The Sims 5 apart from previous games in the franchise. Given that The Sims 4 transitioned to a free-to-play model, and with the gaming industry moving towards live-service models even for single-player games, the decision to make The Sims 5 free-to-play was not entirely unexpected. There are certain features that can be predicted to some extent, even without specific details from the developer.
Big Changes Are In Store for The Sims 5
The Sims 5, like its predecessor The Sims 4, is anticipated to have a main game along with optional paid downloadable content such as expansion packs, game packs, and kits. Following the trend of previous games in The Sims franchise, it is also possible that The Sims 5 may reintroduce a Store similar to The Sims 3. The reception of The Sims 3 Store was mixed, with some players enjoying the variety it offered while others disliked how it affected gameplay by featuring items in the Build and Buy mode. If The Sims 5 includes a Store as part of its free-to-play package, it may have similar advantages and disadvantages as The Sims 3 Store, where players can purchase smaller items to enhance their base game, but also have the Store influencing various aspects of their gameplay.
Sims 4 Modders Can Expect Some Changes
Maxis's job posting for "Own Project Rene's in-game marketplace of content and UGC (free and paid)" highlights one of the responsibilities as managing user-generated content (UGC) in the form of reviews and streams posted on social media. UGC serves as a valuable form of free marketing for brands, particularly for The Sims. The Sims 4 has seen significant hype generated through UGC, involving players affiliated with the EA Creators' Network and independent modders.
Moreover, the job posting suggests that Maxis intends to explore the monetization of UGC, including mods, marking a new direction for The Sims. This approach is akin to Bethesda's implementation of Skyrim's Creation Club. If EA were to adopt a Sims Creation Club and monetize mods, it is expected that both modders and EA would receive compensation through transactions. Such a shift would represent a significant departure from the current model of free and loosely regulated modding.
EA needs to be cautious when it comes to the excessive amount of extra content that requires payment. The company must be mindful of avoiding the negative aspect of microtransactions, as seen in their other franchises. If The Sims 5 is offered as a free game, it should not simply be a disguised free trial, but rather provide a satisfying gameplay experience, regardless of the availability of optional add-ons. Furthermore, the paid add-on content should not be aggressively promoted to the point where the game becomes unplayable in its free version. Currently, The Sims 5 is under development.