At the Summer Game Fest presentation, host Geoff Keighley promised a major surprise as the grand finale, causing speculation amongst viewers. While some hoped for the release of Elden Ring's Shadow of the Erdtree DLC or Hollow Knight: Silksong, others held out for the highly anticipated Grand Theft Auto 6. However, the finale turned out to be a trailer for Final Fantasy 7 Rebirth, leaving some fans disappointed with the lack of Elden Ring news. While the absence of GTA 6 and Hollow Knight: Silksong can be easily explained, the uncertain release date of Elden Ring next year left some hoping for a teaser. Nonetheless, it's not difficult to understand why it was not included.
Elden Ring's DLC Has a Lot in the Works
FromSoftware has remained tight-lipped about the Elden Ring DLC, with only a teaser image released and no further marketing efforts made. This has led to a lot of speculation regarding the DLC's content and placement in the game's timeline. However, given FromSoftware's typical approach, it's not surprising that they haven't started full-blown marketing yet. It's worth noting that Elden Ring itself was only revealed in bits and pieces before its release, so this is par for the course.
According to recent rumors, the DLC, titled Shadow of the Erdtree, is the size of two typical FromSoft DLCs, which speaks to the grand scale of Elden Ring as a whole. This also explains why there is still so little known about the DLC, as it requires a similar level of detail and content to match the base game. Therefore, the lack of information between the initial announcement and the rumored size of the DLC is understandable. Fans can expect a massive amount of content from Shadow of the Erdtree.
FromSoftware, the developer of Elden Ring, is currently working on the release of Armored Core 6 in August. It is expected that any marketing efforts will be focused on this game, leaving fans of Elden Ring eagerly anticipating any updates. While it is uncertain when the marketing campaign for Elden Ring will begin, it is likely to be after the release of Armored Core 6. Possible events for marketing could include Gamescom in August or The Game Awards, but only time will tell. Elden Ring is currently available on PC, PS4, PS5, Xbox One, and Xbox Series X/S.