The Mysterious Story Behind the ‘That’s Not My Daughter’ Trailer: Untitled Horror Film Unveiled

The horror genre enjoys playing with audience expectations, and the new horror movie from Neon is definitely shaking things up with its marketing approach.

Horror films have a history of unnerving their audiences. Last year's Skinamarink, for example, managed to leave a lasting impression on viewers without relying on jump scares, instead creating a chilling atmosphere.

Neon's upcoming unnamed horror movie is successfully building anticipation through its marketing efforts. The single trailer released so far has already begun to generate fear and intrigue.

Neon promotes a new nameless horror movie

Neon, the renowned film production house behind the acclaimed movies like the Oscar-winning Parasite in 2019, the chilling Infinity Pool in 2023, and the recent hit It Lives Inside, is gearing up for an even more thrilling horror release.

Bloody Disgusting Horror has shared a non-traditional trailer featuring an increasingly loud score and a flickering family photo as the camera zooms in. The trailer includes a 9-1-1 call with panicked whispers from a man claiming "That's not my daughter." See the trailer below:

Editor's P/S

As a horror movie enthusiast, I am intrigued by the mysterious story behind the "That's Not My Daughter" trailer. The enigmatic approach of Neon, the production house behind acclaimed horror films like "Parasite" and "Infinity Pool," has successfully piqued my interest. The trailer's use of an increasingly loud score and a flickering family photo creates an unsettling atmosphere, hinting at the nameless terror that awaits audiences. The 9-1-1 call with panicked whispers adds to the sense of dread and leaves me eager to uncover the truth behind the phrase "That's not my daughter."

The horror genre thrives on playing with audience expectations, and Neon's marketing strategy seems to be doing just that. Unlike traditional horror movies that rely heavily on jump scares, "That's Not My Daughter" appears to be taking a more psychological approach, creating a chilling atmosphere that lingers long after the trailer ends. This unconventional approach has left me both excited and apprehensive, as I anticipate the full cinematic experience that promises to push the boundaries of the genre.