Highlights
Introducing an extraordinary collaboration between McDonald's and Marvel Studios' Loki, unveiling an exceptional and exclusive meal influenced by legendary films and iconic TV series that have showcased McDonald's throughout history. This remarkable offering will be accessible in more than 100 countries starting from August 14th.
Fans who purchase the "As Featured In Meal" will gain access to exclusive content created by Marvel Studios. By scanning the sauce lid using Snapchat, they can unlock this special content. Additionally, there will be personalized merchandise for sale.
McDonald's plans to recreate the 1982 store scene from Loki season at one of its Brooklyn branches.
Beginning August 30, this captivating experience will be available for three consecutive days. McDonald's, the renowned fast food chain, has an intriguing surprise in store, and it directly relates to the highly anticipated second season of Marvel Studios' Loki. Yesterday, the multinational giant provided a tantalizing hint to its devoted fans, making a subtle nod to the forthcoming installment of the Disney Plus series. However, today's announcement surpasses all expectations. As enthusiasts speculated about a specially crafted sauce, McDonald's has now unveiled an extraordinary initiative to pay tribute to numerous ventures dating back to the 1980s.
Loki season 2 is set to premiere on Disney Plus in less than two months, generating increasing excitement for the highly anticipated season. Adding to the buzz, McDonald's has announced a collaboration with the show, creating a special meal inspired by classic films and TV series that have featured the fast-food chain in the past.
McDonald's recently unveiled the "As Featured In Meal" through a press release, which consists of beloved menu items that have made memorable appearances in movies, TV shows, and music. This exclusive meal will be launched globally on August 14 and will be available in over 100 countries. The selection includes three main menu options, with the iconic Big Mac being one of them. Additionally, Loki's influence is reflected in the Sweet 'N Sour Sauce, as revealed in an employee video on TikTok. Apart from the meal itself, fans can also look forward to acquiring custom merchandise and accessing never-before-seen content.
McDonald's has already given fans a sneak peek of their appearance in Loki season 2. In the official trailer, Sylvie, played by Sophia Di Martino, can be seen working at the fast food restaurant. It appears that Loki himself visits as a customer, possibly to order a meal. To make the fan experience even better, McDonald's is offering an augmented reality (AR) experience on Snapchat. Fans who order the "As Featured In Meal" can scan the sauce lid on Snapchat to unlock exclusive content created by Marvel Studios.
But that's not all. McDonald's is going above and beyond by transforming one of their branches in Brooklyn into a time-traveling destination. Inspired by a scene in Loki season 2, the fast food restaurant will recreate a store from 1982, complete with McDonald's memorabilia. This incredible experience will only be available for three days, starting on August 30th. Loki is the first Marvel Studios series to receive a second season, and with nine television series already premiered, it's clear that the studio is going all out with promotions.
Loki season 2 will premiere on Disney Plus on October 6, 2023.
Source: McDonald's Corporate