Despite DC Studios' high hopes, The Flash is struggling to perform at the box office. Positioned as the latest addition to the DC Universe's lineup, The Flash revolves around Barry Allen (played by Ezra Miller) as he embarks on a time-travel mission to save his parents. However, Barry's noble quest inadvertently sets off a chain of events with far-reaching consequences.
Anticipated as a game-changing film for DC, The Flash boasted a substantial budget and an intricate marketing campaign. Unfortunately, it has fallen short of expectations. According to Variety, The Flash is already falling behind projected numbers, failing to match Black Adam's $67 million domestic opening earnings. Presently, The Flash has only generated $55 million domestically, with an additional $75 million from international markets, culminating in a total of $139 million. This underperformance is concerning for the franchise and suggests that The Flash may turn out to be a financial disappointment for DC.
Developing...
Source: Variety