The Epic Return of Percy Jackson: Why Disney is Banking on a December Savior

Summary

The Percy Jackson series on Disney+ has the potential to be a huge success, with Rick Riordan's involvement and the popularity of the books generating anticipation.

Disney may face challenges this winter as Percy Jackson appears to be the only noteworthy release for the holiday season. In order to maintain viewership beyond the initial excitement, Disney will need to provide more captivating content. Last year, Disney achieved tremendous success with the blockbuster hit Avatar: The Way of Water, earning over $2.3 billion worldwide. It is unlikely that Percy Jackson will achieve the same level of success, which could pose a potential problem for the company.

Disney+ will be airing Percy Jackson and the Olympians this December, and it is expected to be a major attraction that will bring joy to audiences during the winter season. The series is an adaptation of Rick Riordan’s immensely popular collection of young adult novels, centered around a boy named Percy who learns that his father is the Greek God Poseidon. Riordan, the original author, will be involved as the producer and creator of the show, which is fantastic news for fans. The recently released teaser trailer for Percy Jackson has provided a wealth of details about the upcoming series, and with Riordan's direct involvement, fans are hopeful that it will surpass the poorly received movie adaptations. If the show achieves the success that many are anticipating, it could greatly benefit Disney this December. However, while Percy Jackson is a valuable asset, Disney might need additional content to truly prosper during the winter season.

The Percy Jackson Show Is Disney's Only Big Notable December Holiday Release In 2023

Why Percy Jackson's Release Won't Compare To Disney's 2022 Holiday Domination

With December just around the corner, Disney appears to have a limited number of exciting releases lined up for the holiday season. This poses a challenge for the movie studios and streaming services, as this time of year is crucial for attracting families who spend quality time together watching movies. While Percy Jackson is bound to attract a large audience due to the popularity of the books, there is a need for other captivating movies and shows to retain viewers once the initial excitement fades.

Although the casting, storytelling, and anticipation of Disney's Percy Jackson surpass the 2010 movies, the excitement for the show can only be sustained until its release. Furthermore, without any other captivating content, Disney runs the risk of losing a significant number of viewers. This would be a stark contrast to the previous year, which proved to be an immense success for Disney due to a particular project.

Avatar: The Way of Water had a massive impact on both the box office and pop culture discussions in December. Generating an astonishing $2.3 billion in global revenue, it became the third highest-grossing film of all time. This outstanding success solely fulfilled Disney's expectations. While Percy Jackson may have its merits, it is highly unlikely to achieve the same level of triumph as The Way of Water, potentially posing a significant challenge for Disney.