Taylor Swift's significant influence on culture, economy, and music is widely recognized. The University of Melbourne is set to hold an academic conference dedicated to exploring the Swift phenomenon. The event aims to delve deeper into her impact and spark critical conversations on various aspects including fandom, pop culture, literature, the economy, and the music industry, according to the conference's official website.
Scheduled for February 11 to February 13, 2024, in Melbourne, the "Swiftposium" conference has received support from seven universities in Australia and New Zealand. The conference welcomes research papers from scholars in the Asia-Pacific region, covering various disciplines such as sociology, economics, marketing, and gender studies, all aligned with the conference themes.
Swift's extensive and enduring fame has sparked discussions regarding her meticulously nurtured bond with a massive following of "Swifties," her significance within popular culture, and the complexities surrounding intellectual property as a result of her choice to re-record her initial six studio albums subsequent to her former label's sale of her original recordings.
Swift's "Eras" tour has become a cultural phenomenon.
Allen J. Schaben/Los Angeles Times/Getty Images
The "Swiftposium" will focus on various themes, inviting papers that explore Swift's connection to social movements like feminism and LGBTQ+ rights. It will also analyze her impact on political, gender, race, and identity discussions, as well as the influence of her tours on local economies and the cultural identity of cities. Additionally, the event will delve into the literary interpretations of her lyrics.
Swift's impact has already been truly groundbreaking. During her "Eras" tour concert at Lumen Field in Seattle, fans caused seismic activity equivalent to a 2.3 magnitude earthquake, as confirmed by seismologist Jackie Caplan-Auerbach.
According to exclusive survey data from research firm QuestionPro provided to CNN, her "Eras" tour has the potential to generate a staggering $2.2 billion in ticket sales solely in North America. What's more, universities globally had already commenced offering Swift-related courses in anticipation of the "Swiftposium" launch.
Reporting for CNN, Leah Dolan, Krystal Hur, Bryan Mena, Jillian Sykes, and Alli Rosenbloom have provided their contributions to this article.