With over 185 million copies sold, Grand Theft Auto V has become one of the most successful games in history. However, this does not mean that Take-Two, the parent company of Rockstar Games, is complacent when it comes to the competition for the upcoming GTA 6. In an interview with Inverse, Zelnick, the CEO of Take-Two, stated that they are constantly keeping an eye on their competitors.
"We are always aware of our competitors," Zelnick affirmed. "We constantly strive to stay ahead and never become complacent. There is no such thing as a perfect product that allows us to rest on our laurels. Each day, we wake up and push ourselves to take the next step."
Zelnick previously discussed Rockstar's objective of surpassing themselves with each new GTA installment. He emphasized the importance of presenting something unprecedented and capturing the essence of Grand Theft Auto, presenting a significant challenge for the team. Rockstar's approach is to strive for perfection, not settling for anything less, in order to achieve their goals.
Although Rockstar has confirmed that the first trailer for the upcoming game, whether it be GTA 6 or something else, will be unveiled in early December, official information is scarce. A hack resulted in a substantial leak of alleged game details, with the major highlight being the possibility of a return to Vice City and the inclusion of multiple playable protagonists.
GTA 6's potential updates and advancements, particularly in terms of non-player character dialogue and interactions, have piqued curiosity. While specific details remain undisclosed, Zelnick alluded to the possibility of leveraging technologies like generative AI to enhance these aspects. Although he did not explicitly state that GTA 6 will incorporate generative AI, his comments were more general in nature.
"Everyone is actively exploring this," he mentioned. "As a playable character, your interactions with non-playable characters currently follow a scripted format, often lacking depth. However, envision a scenario where all NPCs become captivating and enjoyable."
Zelnick previously touched upon the potential of AI to simplify game development, but he emphasized that it should not be seen as a miraculous solution.
As for GTA 6, the unveiling of its initial trailer is expected to take place in early December. Although the speculation points towards The Game Awards on December 7, Rockstar has not yet specified the exact date within the early December timeframe for the trailer's release.
Editor's P/S
As a Gen Z netizen, I am incredibly excited about the upcoming release of GTA 6. The GTA series has been a staple of my gaming life, and I can't wait to see what Rockstar has in store for us this time around. I'm particularly interested in the potential for the game to incorporate new technologies, such as generative AI, to enhance the NPC interactions and make the world feel more alive.
At the same time, I can understand why Take-Two CEO Strauss Zelnick might be feeling some anxiety about the release of GTA 6. The game has a lot to live up to, and there's always the possibility that it won't meet expectations. However, I believe that Rockstar is up to the challenge, and I'm confident that GTA 6 will be a massive success.
