Summary
Stranger Things star David Harbour recalls a "cringey" promo from season 2, where the cast rode on a fan bus and stopped traffic.
The show has been involved in numerous promotional activities throughout the years, such as commercials, partnerships, and themed experiences. Given the rising popularity of the show, it will be intriguing to observe the approach taken for future promotions of Stranger Things season 5.
David Harbour recently shared an embarrassing promotional experience from six years ago. The popular Netflix series, Stranger Things, first premiered in 2016 and has since garnered a large and dedicated fanbase, as well as critical acclaim. Alongside Harbour, the show features a talented ensemble cast including Winona Ryder, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Noah Schnapp, and Sadie Sink.
Despite the show's success, Harbour revealed in an interview with ComicBook.com that a particular promotional event for Stranger Things season 2 became awkward and uncomfortable. Prior to the SAG-AFTRA strike, Harbour and his fellow cast members were required to travel on a bus, interacting with fans, but the experience did not live up to their expectations. Harbour elaborated on this cringey moment during the interview.
How Stranger Things' Promos Have Evolved
Let me divulge their intentions. During the second season, if I remember correctly, of Stranger Things, they desired us to partake in a TMZ-inspired bus experience. This bus was essentially a haven for Stranger Things enthusiasts, allowing them to hop on board, disrupt traffic, drive around, and disembark alongside the cast. We executed this concept for a short duration, but it swiftly became, as the younger generation would put it, cringeworthy.
In addition to their appearances in the New Coke commercial, where Steve Harrington (played by Joe Keery) is seen going to the movies at Starcourt, the Stranger Things cast has been involved in various other promos throughout the years. One of these promotional collaborations involved Domino's Pizza and their "Mind Ordering" app. The advertisement depicted Dustin Henderson (played by Matarazzo) and Lucas Sinclair (played by McLaughlin) picking up food, while Eleven (played by Brown) used her powers to place the order. Surprise interactions like these not only get the show's large fanbase excited about new episodes, but they also make for fun and enjoyable experiences.
Other promotions at Universal's Halloween Horror Nights have taken the viewer experience to the next level. In a unique collaboration for the release of Stranger Things season 4, New York City joined the excitement by illuminating the Empire State Building with themed lights. Alongside this stunning display, fans were treated to Stranger Things: The Experience, which recreated the show's iconic settings and scenarios.
Given the increasing scale of these promotions and actor David Harbour's thoughts on the event, it will be fascinating to see what awaits when Stranger Things season 5 is ready to premiere. However, considering the ongoing production delays caused by strikes, updates may be scarce for some time. Nonetheless, it is worth pondering what kind of promotion awaits fans for the show's grand finale.
Source: ComicBook.com