Square Enix Aims for AI Dominance
Square Enix sets ambitious AI objectives for 2024, aiming to revolutionize gaming and take innovation to new heights
Square Enix is determined to aggressively incorporate AI into both its game development and publishing processes. In his "A New Year's Letter from the President," Square Enix president Takashi Kiryu expressed his belief in the transformative potential of generative AI, stating that it has the power to not only reshape their creations, but also revolutionize the very processes of creation, including programming.
"The immediate objective is to improve our development productivity and advance our marketing efforts," he added. "In the future, we aim to use these technologies to innovate new content for consumers, as we see technological advancement as a business opportunity."
AI has generated significant interest in the gaming industry. Square Enix is not the only company looking to incorporate AI. Electronic Arts previously discussed the benefits of AI in gaming, and Xbox's Phil Spencer also expressed optimism about the impact of AI on gaming.
Concerned about the potential impact of AI on their jobs and the unauthorized use of artists' work, developers are cautious about the future. Square Enix has a history of embracing new technologies, as evidenced by the 2022 New Years letter from former president Yosuke Matsuda, which outlined the company's plans to incorporate blockchain technology and NFTs.
Editor's P/S
As a passionate fan of Square Enix, I am both excited and cautious about the company's ambitious AI objectives for 2024. On the one hand, I believe that AI has the potential to revolutionize the gaming industry and take innovation to new heights. I am eager to see how Square Enix will use AI to improve its development productivity, advance its marketing efforts, and create new and innovative content for consumers.
On the other hand, I share the concerns of some developers about the potential impact of AI on their jobs and the unauthorized use of artists' work. I hope that Square Enix will take steps to address these concerns and ensure that AI is used in a responsible and ethical manner. Overall, I am optimistic about the potential of AI in gaming, but I believe that it is important to proceed with caution and to consider the potential risks as well as the benefits.
