Sony Takes a Shot at Becoming the Next Apple Competitor with New Vision Pro

Sony has recently filed a patent for a PlayStation branded AR headset, which could potentially compete with Apple's Vision Pro. Following Apple's announcement of their mixed reality headset at the 2023 Worldwide Developers Conference, Sony wasted no time in exploring the possibilities of AR technology. The incorporation of advanced AR technology into PlayStation could offer a significant advantage for the brand.

Apple's Vision Pro, a hybrid VR and AR headset designed for spatial computing, boasts a sleek and modern design reminiscent of snowboarding goggles. Its features allow users to browse the web, capture 3D photos and videos, and immerse themselves in shows, movies, and games. As Apple's first venture into spatial computing, the Vision Pro sets a high standard for innovation in technology. However, Apple's new product did not take gamers into consideration, leaving a demographic worth catering to. Sony may have the potential to fill this gap in the market.

Sony Interactive Entertainment has recently filed a patent for a possible new PlayStation product that could revolutionize the gaming industry. This new product would incorporate augmented reality (AR) technology, making it possible for gamers to play remotely while still being able to detect their current environment. The patent depicts a gamer playing a game with the assistance of AR technology while still being aware of their surroundings, such as outdoor noises. The game's audio, visuals, and a virtual can are captured, providing a more immersive and realistic gaming experience that brings the game to life, rather than transporting the user to an entirely virtual world.

Sony's commitment to incorporating VR technology into its products has been evident since 2016 with the release of the PlayStation VR, followed by the PlayStation VR2 in 2023. In its efforts to continuously improve its offerings, Sony may be exploring the possibility of releasing a new product that incorporates AR technology, though no official announcements have been made. Despite its innovative approach, Sony may be taking a risk with this new venture, especially since rumors suggest that the production of PlayStation VR2 headsets may be scaled back due to low sales. While the idea of being transported into a game has always been popular among gamers, the high cost of entry has deterred many from fully embracing the technology.

With the PlayStation VR2, Sony managed to improve sales compared to its predecessor. However, the device still faces challenges in appealing to a wider range of consumers. Sony's next attempt at a virtual reality product could prove successful if the company shows that it has taken into account the lessons learned from past endeavors.