Highlights
Barbenheimer marketing campaign proves to be a major triumph for both Barbie and Oppenheimer, with highly successful opening weekends and the unwavering support of industry stalwarts such as Christopher Nolan and Quentin Tarantino.Renowned director of Suicide Squad, David Ayer, concurs with the pivotal lesson derived from Barbenheimer's achievements: granting artists creative freedom yields superior films compared to an overreliance on algorithms.
Ayer's personal experience with studio interference in Suicide Squad underscores the significance of empowering filmmakers to pursue their creative vision, a factor that contributed to Barbie's remarkable success.
The Barbenheimer marketing campaign, which promoted both Barbie and Oppenheimer, has proven to be a worthwhile investment for both films. Barbie enjoyed the most successful opening of the year, while Oppenheimer exceeded expectations. The achievements of these movies offer valuable lessons, ones that Suicide Squad director David Ayer wholeheartedly embraces, perhaps due to personal reasons.
Barbie
had the biggest opening of the year, pulling in $162 million domestically, but
Oppenheimer
performed better than analysts had predicted, with an $82 million opening weekend.
Christopher Nolan supported Barbenheimer
, which asked audiences to see both films back to back, with even Quentin Tarantino partaking in the double feature. While it is unclear if Ayer took part in Barbenheimer weekend, the
Suicide Squad
director publicly supported Margot Robbie, as she initially broke out as Harley Quinn in his
Suicide Squad
film. In the aftermath of both movies, Ayer agrees with why Barbenheimer was successful.
Variety
reported that Barbenheimer's success can be attributed to allowing artists the freedom to follow their creative instincts and express their true passion. They emphasized that anything else, including relying on algorithms, is simply not as effective. It is worth noting that Warner Bros transformed Ayer's Suicide Squad into a calculated algorithm.
to chase the success of films like
Deadpool
, according to Ayer, it is no surprise that the
Suicide Squad
the director's agreement. Ayer responded to the Variety article by simply stating, "This. Just this. Dear God." Despite the negative reception of Ayer's film, it was the result of interference from the studio in creating the theatrical version.
Ayer publicly denouncing the WB studio cut of Suicide Squad
. The original editor for Ayer's true
Suicide Squad
cut was Lee Smith, who edited
The Dark Knight
,
Inception,
and
version of Suicide Squad was heavily tampered with.
Suicide Squad
film was not given the same chance that
Barbie
was given, despite
Barbie
director Greta Gerwig having to stand up to WBD because the studio wanted to cut scenes.While the cast has shown support for Ayer's true cut of
Suicide Squad
to be released,
Margot Robbie played coy on the Ayer Cut
in the build-up to James Gunn's
The Suicide Squad
. Robbie may have wanted to stay on Warner Bros.' good side, as she had starred in
Birds of Prey
, which used ideas from Ayer's original cut of
Suicide Squad
that portrayed a real toxic relationship between Joker and Harley instead of the studio cut that romanticized it, and of course, now stars in
Barbie
. Some fans have put together a trending event for the hashtag 'Release The Ayer Cut' on August 5th, hoping WBD will release it amid the writers' strike.
Barbie
is now playing in theaters.
Source:
Variety
,
David Ayer/Twitter