Summary
AMC removed the Saw X parody of Nicole Kidman's commercial, presumably because they didn't want their movie intro associated with a gory horror series twisted into a parody.
The marketing team of Saw X found the parody to be brilliant, but AMC did not share their enthusiasm. Despite the video qualifying as fair use due to its parodic nature, the movie team chose to honor AMC's request and remove it, understanding that AMC may not want their well-known movie intro being used in a gory horror film.
Saw X producers Oren Koules and Mark Burg have addressed the removal of the banned parody of Nicole Kidman's AMC commercial that was created before the film's release. In the video, Billy the Puppet humorously talks about the significance of Jigsaw's traps, mimicking Kidman's intro for AMC. Shortly after its release, the video was removed, causing confusion about its whereabouts.
In an interview with Entertainment Weekly, Koules and Burg explained the fate of the Saw X parody of Kidman's AMC commercial. They revealed that AMC did not respond favorably to the video, which likely led to its removal. See their comments below.
Koules: It's like Voldemort. It's the Thing That Shall Not Be Named.
Burg: It was 100 percent the genius of the marketing team at Lionsgate. It's a shame that AMC did not share our joy in it.
Why The Saw X Parody May Have Been Taken Down
X's AMC parody video perfectly captured the essence of the franchise, while also humorously poking fun at the theater chain's well-known introduction featuring Kidman. However, it is understandable that AMC did not want their iconic introduction to be twisted and associated with a gory horror series. Despite falling under fair use as a parody, the team behind the movie made the decision to take the video down.
This is not the first time the latest film in the horror franchise has been linked to something intended for general audiences. It was released alongside the children's film PAW Patrol: The Mighty Movie, leading some to refer to the dual release as "Saw Patrol." Speculation arose that Saw Patrol could become the next blockbuster franchise, comparable to Barbenheimer. The Saw Twitter account embraced this concept in August, by transforming a PAW Patrol maze activity sheet into a Jigsaw trap.
Koules and Burg are clearly demonstrating their respect for AMC's wishes by taking down the captivating crossover video. Given the intense and brutal torture portrayed in Saw X, it's understandable that AMC would not want their iconic movie introduction altered for this film. Let's hope that this incident doesn't discourage the movie's creators from exploring other forms of parody to promote future additions to the franchise.