Valve has released a statement clarifying its policy on AI-generated content in response to recent claims that such games were being banned from Steam. The company had not previously provided an official stance on the matter, causing confusion among developers regarding the use of AI-generated assets in Steam games.
An aspiring game developer posted on Reddit, claiming that Steam was prohibiting games featuring AI-generated content. The user, potterharry97, stated that they had attempted to publish a game on Steam containing assets that were clearly generated by AI, but were denied by the platform. Steam's reason for the ban was that games could not be shipped without the developer having all the necessary rights. The developer was instructed to remove all AI-generated content unless they could prove ownership of the rights to train the AI. This post gained significant attention, prompting Valve to eventually respond.
A week following potterharry97's post, Valve representatives issued a statement to various media outlets aimed at clarifying the company's official position on AI-generated game content. Valve asserted that it does not aim to discourage the use of AI tools in game development and that any bans on such content reflect current copyright laws and policies, rather than their own opinion. This stance aligns with Valve's recent actions concerning copyright issues on Steam.
Furthermore, Valve's statement addressed the challenges of reviewing games with AI-generated content, highlighting the legal uncertainties surrounding this rapidly evolving technology. The company expressed its commitment to continually enhance Steam and its services, stating that its reviewing and approval processes will evolve alongside new laws and policies in the countries where Valve operates.
While Valve's statement does shed some light on their position regarding AI tools, it does not explicitly refute potterharry97's claim that games with AI-generated content will not be allowed on Steam. This raises copyright concerns, and Valve is not alone in the gaming industry in prohibiting AI content. In April, it was announced that AI-generated art would not be allowed at this year's Final Fantasy 14 Fan Festival due to similar copyright issues. Beyond legal concerns, there have been ongoing debates on the internet regarding the ethics of utilizing AI tools for artistic creation. Despite their potential, critics argue that these learning models essentially appropriate the work of real artists and redistribute it for others' use.