Nicole Kidman's Ambition to Collaborate with a Drag Queen for a Special Tribute Performance of Her Iconic AMC Ad

Nicole Kidman

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Nicole Kidman wants to fulfill her dream of performing on stage with a drag queen to honor her famous "we make movies better" AMC ad. In an interview with Elle magazine, Kidman, who is the cover star for the magazine's April 2024 Impact Issue, expressed her desire to make this dream a reality. She shared, "My dream will be to be onstage doing it with a drag queen. I've got to be able to do that at some point."

During her chat with Elle, the Oscar winner talked about the making of the 2021 commercial, sharing memories of filming it during a busy weekend while also working on the Lucille Ball movie Being the Ricardos. Her main goal? To inspire people to return to the theaters and enjoy movies again after the COVID-19 pandemic.

Kidman expressed her passion for supporting cinemas, calling them a special place for her. She emphasized the importance of keeping them alive, stating that the idea of cinemas disappearing during her lifetime is unacceptable to her.

Kidman's performance in the ad, especially with her famous line "Heartbreak feels good in a place like this," captures the same powerful emotion she displays in all her acting roles.

In an interview with Elle, Kidman expressed gratitude for her job, which allows her to delve into complex emotional experiences. She embraces heavy, strange, extraordinary, bizarre, beautiful, and deep emotions in her work, as she is dedicated to exploring life and the essence of being alive.

AMC Theatres released a new version of their ad on March 1, showcasing Kidman in scenes from recent hit movies like Elvis and Avatar: The Way of Water. Two more versions featuring Kidman are set to be released soon to further highlight her role as their spokesperson.

The 60-second promo video has gained a dedicated following, inspiring Halloween costumes, parodies by drag performers and SNL, as well as a mention by Jimmy Kimmel at the Oscars last year.

Jimmy Kimmel jokingly mentioned in March 2023 that he was glad to see Nicole Kidman being freed from the abandoned AMC after being held captive for almost two years.

Nicole Kidman took the joke in good spirits and mentioned in her interview with Elle that she is willing to do whatever it takes for new ideas for the future.

AMC Theatres CEO Adam Aron announced three new ads, stating that one of them had become a significant part of American culture. In a recent interview with Variety, Aron mentioned that he believes this commercial is the best work he has ever done.

It is confirmed that Kidman will remain the spokesperson for AMC Theatres for another year. This shows that Kidman's dedication to reviving the charm of cinema is as strong as ever.

Editor's P/S:

Nicole Kidman's passion for cinema is evident in her desire to perform with a drag queen on stage. This aspiration aligns with the iconic "we make movies better" AMC ad, which showcased her commitment to reviving the cinematic experience. Her advocacy for theaters underscores their importance as a sanctuary for storytelling and emotional connection. Kidman's willingness to embrace the unconventional, including drag performance, reveals her dedication to fostering inclusivity and expanding the boundaries of art.

The enduring popularity of the AMC ad, inspiring parodies and cultural references, signifies its impact on American culture. Kidman's embodiment of the ad's message has solidified her role as an ambassador for cinema. Her continued collaboration with AMC Theatres as their spokesperson demonstrates her unwavering commitment to supporting the industry and ensuring its vitality for future generations.