Marvel Studios successfully concealed a Skrull right under our noses for a surprising two-month period. It was only after the premiere of Secret Invasion that the truth was finally unveiled. Leading the cast of Secret Invasion is the legendary Samuel L. Jackson, accompanied by a stellar ensemble of both familiar faces from the Marvel Cinematic Universe and notable newcomers to the franchise, including acclaimed actresses Olivia Colman and Emilia Clarke. The storyline of Secret Invasion centers around Nick Fury's relentless pursuit of a conspiracy taking place on Earth, as the Skrulls stealthily infiltrate our planet. Marvel has truly brought this captivating plot to life.
In a tweet, the official Secret Invasion account disclosed that a Skrull had been cleverly concealed within the shadows of a promotional image for Guardians of the Galaxy Vol. 3, which was shared during the movie's premiere on April 28th.
The initially overlooked photo has recently caught the attention of Marvel fans, who have now come to realize that there was a hidden secret all along. The revelation of the concealed Skrull in the premiere of Guardians of the Galaxy Vol. 3 adds yet another successful element to Marvel Studios' innovative marketing campaign for Secret Invasion.
Secret Invasion Has Marvel's Most Creative Marketing In Years
Marvel Studios has taken the theme of characters questioning their trust in Secret Invasion's story to a whole new level. In this series, Skrulls possess the ability to transform into anyone, leading to an atmosphere of paranoia. To promote the show, Marvel has ingeniously incorporated Skrulls into real news broadcasts and other mediums, blurring the line between fiction and reality. This marketing strategy from Marvel is undeniably the most innovative they have employed in recent years.
Marvel Studios' promotion for Secret Invasion followed in the footsteps of DC's enigmatic The Batman. Similar to The Batman's secret website that unveiled a deleted scene featuring the Joker, Secret Invasion had its own covert website with a hidden trailer to generate buzz for the series. Marvel enthusiasts had to crack a clue board on the clandestine website using hints shared by the official Secret Invasion Twitter account, which were promptly deleted after five minutes. Once successful, fans were rewarded with a five-minute preview of Secret Invasion.
A significant aspect of Secret Invasion's marketing strategy revolved around engaging with fans on social media through innovative means. One of these tactics involved the cast of Secret Invasion analyzing Twitter users to determine if they were humans or Skrulls based on their tweets. Additionally, a captivating feature was the Skrull scanner filter on Snapchat, which allowed users to identify if those captured by their camera were actually Skrulls in disguise. Marvel Studios' ingenious marketing approach for Secret Invasion seamlessly merged the series' concept with social media, effectively raising awareness for Disney+'s Secret Invasion.
Source: Secret Invasion/Twitter