McDonald’s Unleashes The Devil is a Part-Timer! in Epic US Ad Campaign!

Highlights

The Devil is a Part-Timer! has been featured in a new McDonald's video in the US, showcasing a small but exciting cameo for anime fans.

The anime's illustrator, Oniku, was both delighted and surprised by the series' feature in the original McDonald's commercial. Given the increasing popularity of Japanese pop culture in the United States, this partnership may mark the start of numerous anime collaborations in the Western market.

The Devil is a Part-Timer! has made a successful entry into the US market, not through television airing in English but through a more exceptional opportunity that perfectly suits the story. The popular comedy manga and anime series has been prominently showcased at McDonald's in the USA!

The story of The Devil is a Part-Timer! revolves around Satan, who is compelled to escape from Ente Isla, the realm he was attempting to conquer, to present-day Tokyo. To survive in the modern world and find a way back to Ente Isla, Satan adopts the alias "Sadao Maou" and takes up a part-time job at McRonald's, a clear parody of McDonald's. The hilarious situations arise as he loses his magical powers and grapples with real-life predicaments that he struggles to overcome.

The collaboration between McDonald's and The Devil is a Part-Timer! may seem obvious, but it is more expected to occur in Japan where anime collaborations with big brands are common. Japan often releases special collections, including at restaurants. In contrast, anime collaborations in Western countries, where tie-ins with other media are more likely than with anime and manga, are much rarer.

Although the connection at McDonald's in the US is small, it does exist. Currently, a new video is being played at McDonald's featuring numerous movies and TV shows, predominantly Western ones. However, viewers briefly catch a glimpse of Sadao Maou, also known as Satan, asking customers, "Are you ready to order?" with an accompanying English caption. The series is also listed in the video's credits.

Not only is this a delightful treat for anime fans in the US, but it has also brought immense joy to Oniku, the illustrator of the anime. Upon stumbling upon the new video on Twitter, he couldn't contain his excitement and tweeted, "The #HatarakuMaouSama! (The Devil is a Part-Timer!) has made its way into an original McDonald's commercial. The collaboration came as a pleasant surprise, I had to double-check the email... Having my work featured alongside iconic foreign movie titles that I grew up watching feels like a dream come true... Looks like I'll be grabbing some McDonald's!"

However, with the growing popularity of Japanese pop culture in the US and beyond, The Devil is a Part-Timer! may just be the beginning. Recently, we witnessed a collaboration between an energy drink and Attack on Titan, suggesting that more anime collaborations are on the horizon in the West. If you're in the US right now, make sure to keep an eye out for Sadao Maou from The Devil is a Part-Timer! popping up at your local McDonald's!

Source: SoraNews24