McDonald’s latest McFlurry draws inspiration from grandmothers

McDonald's is introducing a new McFlurry flavor inspired by your grandmother. Starting on May 21, you can try the limited-time "Grandma McFlurry." It's a delightful mix of syrup, vanilla ice cream, and crunchy candy pieces. McDonald's playfully describes it as "like grandma's favorite treat that she hid in her purse."

McDonald’s has not disclosed the specific flavors of the candy used in the McFlurry, but Reddit users believe it may be butterscotch, similar to Werther’s Original candy which is often a favorite among grandmas.

According to Tariq Hassan, the chief marketing and customer experience Officer for McDonald’s, "Grandmas have always held a special place in our hearts, and today they’re having a major moment influencing culture — inspiring trends in fashion, decor and now, even food with our newest McFlurry."

"Grandmacore" is a trendy aesthetic on TikTok that is loved by many Gen Zers. It takes inspiration from the warmth and traditional hobbies associated with grandmothers, such as knitting and baking.

McDonald's may be looking to replicate the popularity they experienced with their Grimace shake from last summer.

McDonald's has been facing challenges with declining sales as customers, affected by inflation, are either choosing to cook at home or are turning away from the fast-food chain. In an effort to attract back budget-conscious customers, McDonald's is set to launch a $5 meal deal next month, as reported by The Wall Street Journal.

Editor's P/S:

The "Grandma McFlurry" is a clever marketing strategy by McDonald's that taps into the nostalgic appeal of grandmothers and the "Grandmacore" trend. By evoking memories of comforting treats, the company aims to connect with customers on an emotional level. The undisclosed candy pieces, reminiscent of Werther's Originals, further add to the sense of familiarity and indulgence.

McDonald's is likely hoping that the "Grandma McFlurry" will replicate the success of the Grimace shake, which generated significant buzz and sales last summer. However, the company's declining sales due to inflation and shifting consumer preferences pose challenges. The upcoming $5 meal deal is another attempt to attract budget-conscious customers, indicating McDonald's recognition of the need to adapt to changing market conditions.