Marketing - Basic & Advance Theory, Concepts, Case studies, News - Trang 52

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Crafting a Digital Maker Community at Michaels with 'Embrace Handcrafted'

Discover how Michaels is championing its online MakerPlace with a 'Respect the Handmade' ethos, aiming to enhance its position in the handmade market and compete with platforms like Etsy.

Google Discontinuing "Add Me To Search" People Cards Feature in April

Google is set to discontinue its "Add Me To Search" people cards feature in April, stating limited usefulness for users since its introduction. Learn more about the decision and its implications for G...

ABC’s Oscars event attracts top brands for unique integrations

Get ready for an exciting Oscars telecast as Don Julio steals the spotlight with an exclusive 'in-show moment' and TikTok takes the red carpet livestream experience to the next level with the 'Barbenh...

Uncovering the Flaws in the Advertising Ecosystem: Insights from Recent Research

Discover how the rise of AI is leading to an increase in deceptive and substandard ads, as highlighted in a recent Forrester report. Learn about the challenges and implications of this trend.

TikTok Urges US Users to Rally Against Proposed Ban

As the US government considers a new ban proposal, TikTok is mobilizing its users to stand against it and defend the app.

Finding Fulfillment as a Marketer and Mother

Discovering purpose in the everyday role of being a marketer and a mother. Your true purpose is a reflection of who you are in the present moment. Embrace this mindset to shape a fulfilling career and...

Revamping Gender Bias in Branding Strategies

Explore the persistent gender biases embedded in advertising strategies and their potential hindrance on brands' innovative capabilities.

Apple's Move Against Competing App Stores

Epic Director of Public Policy criticizes Apple's attempt to stifle developers who challenge their dominance in the app market.

Apple showcases iPhone 15 Pro in captivating live-action manga feature

Explore Apple's newest 'Shot on iPhone' campaign film, brought to life in a live-action rendition of the popular manga series 'Midnight,' helmed by acclaimed director Takashi Miike.

Billboard's Innovative Livestream Strategy on Instagram Featuring TalkShopLive

Discover how Billboard leveraged a shoppable livestream to promote musician Benny Blanco's new cookbook on multiple platforms including its site, Facebook, and Instagram.