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What is Return on Investment (ROI)? How to use ROI in Marketing
Return on Investment (ROI) is a common indicator that help marketers measure how much effective in their marketing activities. Therefore, in this article, we will find out what Return on Investment (R...
What is an Enterprise Data Model (EDM)? How to create an Enterprise Data Model
To help business manage and understands collected data, Enterprise Data Model (EDM) is a suitable solution for their demands and requirements. In this blog post, we will find out what is a Enterprise...
What is A/B testing? How to conduct A/B testing
The A/B testing technique has been around for a while now and is still very popular in the marketing industry. In this blog post, we'll find out what A/B testing is and how to use A/B testing in the M...
What is SLA (Server Level Agreement)? How to set up an SLA
Service-level agreements (SLA) are an important part of marketing. It is the responsibility of a company to know what services they're offering and how long it will take for them to be delivered. This...
What is RFP? Why are RFPs important? How to create a RFP
RFP (Request for Proposal) is one of the great tools for businesses to implement large projects that need contributions from 3rd parties. In this article, we will go to understand what RFP is, its imp...
What is Customer lifetime value (CLV)? How to calculate CLV
Customer lifetime value is a key metric for any business and should be considered when strategizing marketing campaigns. In this blog post you will learn what Customer Lifetime Value (CLV) is, and how...
Who are Agents and Brokers in Marketing? Roles & Marjor types
Agents and brokers are often confused with each other, but they play very different roles in the marketing world. Many professionals agree that agents and brokers are the most valuable resource. In th...
What is OKR? Characteristics of OKRs? How to implement OKRs in business?
OKR is one of the popular and useful models for setting goals, measuring business progress Marketing and business. This article will help you master the basic aspects related to the OKR model, as well...
The rise and downfall of Nokia
Nokia was the world's largest and most powerful mobile phone maker in the early 2000s. However, since then they have lost a lot of their market share to other companies like Apple and Samsung. This bl...
How to increase quality of a business's products/services
The quality of a business's products or services is one of the most important aspects to take into consideration. In this blog post, we'll show you some tips on how a business can improve its products...