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What is Upselling? How to use upselling in business
How many times have you heard the word upsell and thought, "What does that mean?" Upselling is a technique used by businesses to increase the value of customer purchases. In this blog post, we will go...
Risk Management in Marketing: Definition and How to do
Risk management is an important topic for marketers who want to do their job well. It's not just about product safety or quality control, it also includes how you manage your marketing and production....
What is Brand Loyalty? How to build brand loyalty in Marketing
What does it mean for a person to be loyal to a brand? In this blog post I'm going explain what brand loyalty is and how companies can build brand loyalty among their customers so they'll continue to...
What are brand attributes? Important attributes that a brand should have
It is important for students to understand the different attributes of brands. This blog post provides the definition of Brand Attributes as well as some insight into why they're important for busines...
What is market cannibalization? Major types of market cannibalization
Market cannibalization is one of the most common mistakes that marketers make. This blog post includes information about what market cannibalization is and how it can affect companies negatively. It a...
What is brand extension? Types of brand extension - Advantages & Disadvantages
In today's society, many companies have been extending their brands to other products or services. It provides a way to maximize marketing dollars by leveraging what you already have in place for your...
What is a service? A quick introduction to Service Marketing
Services marketing is a big topic and there are so many different topics to cover. In this blog post, I will introduce you to the basics of services marketing and give you an overview of what we'll be...
What is Sustainable Marketing? Definition & Principles
Sustainable marketing is the “next big thing” in the marketing world. It’s not just about taking care of Mother Earth, it also has a significant impact on your bottom line. There are many ways to inco...
What is Global Marketing Environment? Elements & Examples
The global marketing environment is a complex system that can be difficult to understand. In this blog post, we will explore the elements of the global marketing environment and explain how they work...
What is a market niche? How to identify a market niche? Strategies for a market nicher
In a competitive market, not all of companies aim at competing each other to gain the highest total market share. There are companies looking for the sweet spot to carve out a niche. This blog post wi...