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What are Mergers? Advantages & Disadvantages of mergers in business
Mergers are a fairly common occurrence in the business world. Mergers occur for many reasons, but most commonly they happen because two companies need to grow and can’t do it independently of each oth...
What are acquisitions? Advantages & Disadvantages of acquisitions
In this blog post, we will explore the term "Acquisition" in business. Acquisition is a strategic business activity that can help your company grow and gain an advantage over competitors. We'll cover...
What is marketing intelligence? Components of marketing intelligence
The marketing intelligence industry is a growing field that is quickly becoming an essential component of the business world. In this article we'll cover some basic definitions, what it takes to becom...
What is Brand visibility? Best ways to make a brand visible
Brand visibility has become a major factor in the success of any company. This article will explain what brand visibility is, how important it is and some best ways to make brand visible to target cu...
What is product bundling? Types of product bundling
Product bundling is one of the most popular pricing strategies which a business uses to increase its sales. It is also a good tool for a company to compete with competitors. In this blog post, we will...
What is customer acquisition? Ways to acquire new customers
What is customer acquisition? Is it the same as customer retention? How do you acquire new customers and how can you improve your chances of acquiring them? You'll find out in this blog post.
What is secondary data? Ways to collect secondary data in a Marketing research
The use of secondary data is being increasingly used in Marketing research. Using secondary data not only does this save time for researchers but it also reduces the cost associated with gathering ori...
What is primary data? Comparision between primary data and secondary data
Data is the backbone of marketing research. Data can be divided into 2 categories: primary data and secondary data. Primary data is the most up-to-date research that is conducted for marketing purpose...
What is Customer Appreciation? Approaches to Customer Appreciation
In the modern world of business, customer appreciation is a vital component in marketing. In this blog post we'll talk about why customer appreciation is important and some strategies for making sure...
What is Cross-selling? How to use cross-selling in business
Cross-selling is a technique that many businesses use to increase their revenue. It's often used by retail stores and restaurants, but it can be applied to any business as long as you have the necessa...