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What is a Landing Page? How to build a Landing Page which has a high conversion rate
Are you tired of spending countless hours and resources on your marketing campaigns only to see minimal results? One key component that may be missing from your strategy is a landing page. A landing p...
What is Social Media Marketing? Advantages & Disadvantages of Social Media Marketing
Social media marketing has become an increasingly popular method for businesses to reach and engage with their target audience. With the rise of social media platforms like Facebook, Twitter, and Inst...
What is Influencer Marketing? Advantages & Disadvantages of Influencer Marketing
As the digital world continues to evolve, businesses are constantly looking for new and innovative ways to reach their target audience. Influencer marketing is one such strategy that has gained a lot...
What is SPAM? Why businesses should avoid SPAMing in Marketing
For those who may not be familiar with the term, SPAM refers to unsolicited and irrelevant messages sent to a large number of recipients, typically through email or social media platforms. While SPAMm...
AI in Marketing: Benefits and Threats
Artificial intelligence (AI) has been making waves in various industries, and marketing is no exception. AI has the potential to revolutionize the way businesses approach marketing strategies and reac...
What is Interactive Marketing? Types, Tools, Challenges & Examples
Interactive marketing is a two-way approach to marketing that focuses on collaboration and serving customers as they want. It's also known as event-driven, trigger-based, or one-to-one marketing.
What is Internal Marketing? Components & Examples
Internal marketing is the internal promotion of a company’s mission, goals, and products with the employees. The goal this type of marketing is to make employees better understand the company and how...
What is International Marketing? Characteristics, Types & Strategies
International marketing is the process of attracting international customers from around the world, to purchase your products or services. This article will give a broad overview of international mark...
What is Macromarketing? Macromarketing vs Micromarketing
Macromarketing is a strategy that targets broad audiences and deals with a product's overall positioning. In this article, you'll learn more about the 4 components of macromarketing, and 4 factors tha...
What is Me Too Marketing?
Me Too Marketing is a type of marketing strategy where brands try to mimic the success of other brands in the market. Lately, we have seen this model being adopted by more and more brands. In this art...