What is Marketing Myopia? Its harmful effects in the marketing activities of enterprises in general as well as business performance in particular. Some typical examples of Marketing Myopia.
Detailed analysis of the development process and strategy of choosing the target market of Red Bull. This is an example of success by choosing a niche, instead of going head-to-head with big players l...
Research article on how and how Emirates creates value for products/services, how to position Emirates brand throughout its operation from inception to 2016
Personal selling is an effective tool to help businesses connect with customers, both as a sales channel and as a promotion and customer care channel. For the personal selling process to take place ef...
What is Personal Selling? What is the role of personal selling in business operations? What are the pros and cons of personal selling compared to other Promotional Tools?