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What is Copywriting? A quick introduction to Copywriting
What is Copywriting? What are the products which copywriting industry produces? Differences between Copywriting and Content Marketing. Common Copywriting styles. Major tasks in the field of Copywritin...
What is POSM? Major types of POSM
What is POSM? The roles and uses of POSM in business and sales. The most common types of POSM.
What is Content Marketing? Implementing Content Marketing campaign
What is Content Marketing? Content Marketing trends in recent years. A step-by-step guide to implementing a complete Content Marketing strategy.
Steps to build brand equity in Marketing
The process of building a brand's asset value from an early stage to a strong development stage
What is Benchmarking in Marketing? Major types of Benchmarking
What is Benchmarking in Marketing? Benchmarking example in practice. Analyzation of the role and downside of Benchmarking
What is brainstorm? The process of brainstorming
What is Brainstorm? Analyze the concept and role (application) of brainstorming. Guide to brainstorming steps. Some things to keep in mind during brainstorming.
What is R&D? Job description of R&D department
What is R&D? Explain the concept of R&D. Analyze the role (duty/responsibility) of the R&D department in the enterprise. Job description of R&D department.
What is SMS Marketing? How to setup an SMS Marketing campaign
What is SMS Marketing? Advantages and disadvantages of SMS Marketing compared to Email Marketing. Step-by-step instructions (how) to deploy an SMS Marketing campaign
What is SMART Model? How to setup SMART goals?
What is the SMART model? Explain the concept of the SMART model. List and analyze the criteria in the SMART model. Guide to setting goals according to the SMART model.
What is SERVQUAL? How to control & increase service quality?
What is service quality? What is the SERVQUAL model? How to apply SERVQUAL model to service quality assessment? How to improve service quality in business?