Marketing - Basic & Advance Theory, Concepts, Case studies, News

Enter your search keywords...

What is Test Marketing? Pros & Cons, Types of Test Marketing

In this article, you'll learn about the different types of test marketing and the pros and cons of each one. You'll also find out how to successfully test market a product before releasing it for gene...

Advantages and Disadvantages of Trade marketing

Trade Marketing is a powerful alternative to traditional marketing methods. The article focuses on the advantages and disadvantages of Trade Marketing.

What is trade marketing? Popular trade marketing strategies

Trade marketing is a very specific form of marketing. It's not for the general public, but for businesses in your industry. This article looks at some of the most popular trade marketing strategies an...

Some useful tips to build better Trade Show Marketing Campaigns

Ready to learn how to take your trade show success to the next level? In this article, we'll discuss some of the tips that will help you ace your presentation and maximize your leads. Let's dive in wi...

Advantages and disadvantages of traditional marketing

Traditional marketing techniques have been adapted in recent years to suit the digital era, but there are still some disadvantages to traditional marketing and these need to be considered before carry...

What is Traditional Marketing? 8 Types of traditional marketing

Marketing has changed a lot over the years, and we now live in a world of digital marketing.  What is traditional marketing?  In this blog post, I'm going to list 8 types of traditional marketing as w...

Popular Types of Marketing Campaigns based on Marketing Channels

Marketing campaigns are a lot of fun, but they can be tricky to implement. Which marketing channels should you focus on? What types of marketing campaign should you use? In this article, we analyze di...

Types Of Marketing Services You can Receive from Marketing Agencies

Marketing agencies offer a wide range of marketing services, from copywriting to content creation, from design to web development. Many people have a hard time finding the right agency for their needs...

What is Utility Marketing? Major Types Of Utility Marketing

Utility marketing is an important aspect of many industries. Utility marketing is a marketing technique that is usually used to promote products or services for the benefit of the end-user.

What is Vertical Marketing System? Types, Importance and Application

Vertical Marketing System is marketing strategy that merges the power of digital, social and mobile media with traditional methods such as TV, radio, print and other digital advertising. It aims to ta...