Marketing - Basic & Advance Theory, Concepts, Case studies, News

Roblox defies metaverse hype with strong user growth and revenue boost

Metaverse Roblox

Created date 20/05/2023

Roblox defies the odds as it continues to appeal to young consumers, recording a remarkable 22% YoY growth in revenue Furthermore, it has achieved an all-time high of 661 million daily active users, s...

The Key to Thriving in Today's Marketing: Prioritizing People

People-first approach Marketing strategy

Created date 20/05/2023

Discover how a people-first approach can help you navigate the ever-changing marketing landscape Learn how to take controlled risks, establish a solid data foundation, and stay adaptable in the face o...

Digital Dominance: Upfronts Spending Favors Media Shift

Upfronts Spending Digital Dominance

Created date 20/05/2023

Digital media is set to dominate upfronts spending, accounting for over 50% of the pie This is expected to offset the decline in traditional TV as the industry adapts to evolving consumer preferences

Pepsi and Bad Bunny team up for free Apple Music trial

Bad Bunny Pepsi

Created date 20/05/2023

Pepsi's latest campaign, Press Play On Summer, teams up with the world-renowned musician Bad Bunny to offer consumers who purchase select PepsiCo drinks three free months of Apple Music With the use o...

What is Geographical Segmentation? Advantages & Disadvantages? Steps to carry out

Market Segmentation Marketing strategy

Created date 09/05/2023

Learn about the benefits and drawbacks of Geographical Segmentation and the steps to carry it out. Discover how it can increase targeting accuracy, improve customer satisfaction, and reduce marketing...

What is Psychographics Segmentation? Advantages & Disadvantages? Steps to carry out

Market Segmentation customer profiling

Created date 09/05/2023

Discover the advantages and disadvantages of psychographics segmentation with our step-by-step guide. Learn how to define your target audience, collect data, and develop personalized marketing strateg...

What is Behavioral Segmentation? Advantages & Disadvantages? Steps to carry out

Marketing strategy Customer Segmentation

Created date 09/05/2023

Discover the advantages and disadvantages of behavioral segmentation and learn how to carry it out in 5 easy steps. Get inspired by successful examples from Amazon, Netflix, and Spotify. Improve your...

What is More For More Positioning Strategy? Advantages and disadvantages

Marketing strategy brand positioning

Created date 09/05/2023

Learn about the advantages and disadvantages of More For More Positioning Strategy. Discover how this approach can boost revenue, build customer loyalty, and more. Examples included.

What is More For The Same Positioning Strategy? Advantages and disadvantages

brand positioning Marketing strategy

Created date 09/05/2023

Discover the advantages and disadvantages of adopting a "More for the Same Positioning Strategy" in this insightful article. Learn how it can increase brand awareness, improve customer loyalty, and pr...

What is The Same For Less Positioning Strategy? Advantages and disadvantages

Positioning Strategy Brand Awareness

Created date 09/05/2023

Discover the Same For Less positioning strategy and its pros and cons. Learn how it can increase market share, cut costs, and improve brand awareness, among others. Explore examples from Walmart, McDo...