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Unveiling the Truth: Shocking Stats to Kickstart Your Week
Get ready for an insightful week ahead as we bring you essential stats! Discover why performance budgets are on the rise, the impact of 'greenwashing' on marketers, the trend of alcohol-free drinks, g...
Unveiling the Marketing Powerhouse behind Bookingcom's Exponential Growth
Bookingcom owner touts marketing prowess in boosting revenue through enhanced efficiency, aiming for reduced marketing expenditure as they prioritize ROI
Sustained Market Success: How Airbnb's Strong Brand Delivers Optimal Marketing Investment
Airbnb CEO Brian Chesky emphasizes the enduring power of their brand, enabling the company to maintain consistent marketing expenditure as a proportion of revenue By prioritizing top-of-funnel initiat...
How Meta’s New Targeting Rules Will Revolutionize Marketers' Strategies
Meta's new targeting rules in the EU may restrict marketers' ability to personalize ads on its platforms by requiring users to consent to targeted advertising
McDonald's Overcomes Second Album Slump with Raise Your Arches Sequel, Reveals Data
McDonald's disappointing sequel, Next Stop, McDonald's, fails to live up to the success of its previous ad campaign, Fancy a McDonald's, as revealed by System1 data
Bud Light's Struggle: AB InBev Records Significant 14% Drop in US Sales
AB InBev's US volume sales dropped by 141%, impacting its overall performance The CEO acknowledged that consumers seek beer without the debate However, this decline is not widespread, suggesting a spe...
Revitalized Brand Strategy Catapults Pets at Home to Remarkable Growth
Pets at Home reports encouraging growth after investing £2m in a brand relaunch, according to CEO Lyssa McGowan The company's refreshed strategy has yielded positive results since May
The AA's Bold Quest: Unveiling the Power of Strategic Advertising
The AA aims to redefine its image beyond being a mere breakdown service With a strategy-first approach and tactical deployment, it undertakes a transformative journey in the face of evolving times
Unlocking the Roars: How Chessington Zoo's Hilarious Tactics Conquered the Battle for Attention
Chessington Zoo's humorous approach triumphed in capturing attention, as revealed by Kantar's 'The Works' study The magazine ad effectively conveyed its message, engaging and entertaining the audience
Kraft Heinz: Profit Margins Soar, Thanks to Successful Price Strategy
Kraft Heinz's solid Q2 results reveal a remarkable 180-point surge in gross profit margins to 333% CEO's commitment to increased investment in marketing and innovation is driving the company's success...