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Molson Coors Strikes Gold: How Bud Light Backlash Sparked an Unstoppable Company Transformation
Molson Coors CEO Gavin Hattersley believes that the US beer market has experienced a long-lasting change in favor of their Coors Light and Miller Lite brands, resulting in a significant shift in marke...
Tesco CEO Reveals Groundbreaking Perspective: Marketing is Not an Expense, It's the Key to Future Success
Tesco's CEO sees marketing as an investment, not a cost, as the company increases profit forecast due to lower food cost inflation The focus is now on emphasizing provenance and loyalty in their marke...
Surprising Twist: The UK’s Top Brands Experience a 14% Drop in Value! Uncover the Unexpected!
UK brands experience a significant 14% decline in brand value, contrasting with a mere 1% growth in 2022, as reported by BrandZ's latest UK ranking This raises concerns about the future prospects of U...
Boohoo Group's Bold Marketing Move: Weathering Short-Term Challenges and Safeguarding Brands
Boohoo Group remains committed to its brand's long-term health, doubling down on marketing despite a projected revenue decline of 12-17% for its 2024 fiscal year 'Backing winners' is their strategy fo...
Greggs Dominates the Market with Amazing Loyalty Rewards – Unbelievable Sales Growth!
Greggs' strategic approach to longer opening hours, customer loyalty, and cost management has propelled their success, resulting in significant sales growth
Unveiling the UK's Ultimate Marketing Powerhouses: The Elite Top 100 Marketers You Must Know About!
Marketing Week's highly anticipated Top 100 for 2023, sponsored by Digitas, unveils the UK's most influential marketers across 10 expertly curated categories Discover the brilliant minds driving innov...
Unveiling the Untold Secrets: 5 Mind-Blowing Statistics to Ignite Your Christmas Shopping Spree
Start your week armed with the latest stats on Christmas spending, online accessibility challenges, podcast ads, improved portrayal of black culture in ads, and marketers' plans to utilize retail data
Kellogg's Bold Move: Introducing Kellanova, the Global Hub for Iconic Snack Brands
Kellogg Company revolutionizes its brand structure, separating its US cereal business from its global snacking brands, paving the way for a new era of strategic growth and innovation
McVitie’s: Mastering the Art of Brand Investment to Captivate Consumers
McVitie's, the leading biscuit brand in the UK, recognizes the importance of continuous investment in maintaining its position in the hearts and minds of consumers With the launch of a new masterbrand...
Nike Unleashes Aggressive Strategy to Skyrocket Demand Creation
Nike commits to maintaining an aggressive approach to demand generation, building on its successful first quarter performance and projecting continued momentum throughout the year