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Sam’s Club champions emotions over profits in holiday advertisements
Sam's Club revolutionizes holiday ads by emphasizing emotional connection instead of sales, reflecting Arnold Worldwide's strategic shift from traditional marketing during uncertain times
Stagwell successfully acquires Movers+Shakers, a leading social-first creative agency
Stagwell bolsters its portfolio with the purchase of social-first creative agency Movers+Shakers, marking its fourth acquisition this year This move comes amidst a challenging Q3, with a 7% decline in...
Foot Locker Teams Up with Top Brands and NBA Icons to Ignite the Holiday Season
Foot Locker's holiday campaign brings together top brands like Nike, Puma, and Adidas, alongside NBA's biggest stars This exciting initiative coincides with the launch of a new sneaker-focused brand p...
Why Including Augmented Reality in Your Holiday Marketing Strategy is Essential
Elevate your holiday marketing with augmented reality Engage, convert, and create unforgettable brand interactions Increase sales, foot traffic, and create lasting memories
Key Insights to Kickstart Your Week: Long-Term Investments, Retail Promotions, and Festive Advertising
Get ready for a successful week with these intriguing stats! Discover how marketing leaders prioritize brand-building, retailers offer bigger festive discounts, Christmas ads create high anticipation,...
Asda Embraces the Powerful Combination of Value and Quality in its Bublé-fronted Christmas Advertisement
Asda's highly-anticipated Christmas ad, featuring the charming Michael Bublé, delivers a powerful combination of value and quality that is sure to pack a festive punch Don't miss the full ad on TV ton...
Coca-Cola enhances festive campaign with AI and immersive digital experiences
Coca-Cola's holiday campaign gets an AI-powered boost with immersive digital experiences, a digital quiz, Christmas truck tours, exciting competitions on their product packaging, and engaging out-of-h...
Unveiling the Impacts of Alleged 'Defect' Advertisements on Amazon's Retail Media
Amazon's alleged acceptance of defect ads prompted them to introduce a cost of defect in their ad auction, according to the FTC's antitrust complaint
Analyzing MLB's Sponsorship Renaissance and its Impact on the Sport: An Exposé of the Data
MLB sponsorship revenue surged 23% despite game changes and declining beer deals, highlighting the success of attracting new advertisers and showcasing top brands
Cutwater Cocktails: Your Holiday Host Helpline
Cutwater's holiday cocktail helpline, accessible at 1-833-DRINK-CW and on Instagram, offers a dedicated concierge service to help hosts create memorable holiday cocktails effortlessly Get expert guida...