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Game-Changing Move: KFC UK Enlists Top Taco Bell Marketing Director as CMO
Monica Pool, an experienced marketer, will take on the role of CMO at KFC UK and Ireland in autumn 2023 Having previously worked at the brand for over a decade, she brings a wealth of industry knowled...
Controversial Demands: Should Child-Friendly Packaging on High Sugar Foods Be Banned?
Campaign group urges an end to child-friendly packaging on high sugar foods, highlighting a concerning loophole that allows brands to exploit children's appeal for sugary products Action on Sugar call...
Game-Changing Move: Kraft Heinz Installs Former Marketer as CEO, Setting the Stage for Innovation
Kraft Heinz taps Carlos Abrams-Rivera, a seasoned FMCG executive and marketing expert, to assume the CEO role in January
Unveiling the Power Play: 5 Jaw-Dropping World Cup Ads, Connected TV Trends, and Sustainable Shopping Phenomena to Ignite Your Week!
Get ready for the week ahead with these intriguing stats! Discover why Women's World Cup ads are outshining men's, the booming £20bn forecast for the global CTV ad market by 2023, barriers to sustaina...
Deliveroo's Revolutionary Value Strategy Fuels Unprecedented Growth
Deliveroo strategically enhances promotions and intensifies marketing efforts to enhance brand value perception, aiming to drive growth and captivate consumers effectively
Revolutionary Step: Marketing Week Mini MBA Makes Historic Appointment as MD
Marketing Week Mini MBA, renowned for its acclaimed courses in partnership with Mark Ritson, strengthens its expansion strategy with the appointment of Tim Plyming as the inaugural Managing Director
The Truth Behind the Soaring Job Titles in the Marketing Industry
Rising job title inflation in marketing as firms seek to attract and retain talent amidst a competitive job market, with limited experience requirements for roles like VP of Marketing and CMO
Henkel's CEO reveals game-changing tactics for amplified marketing efficiency
Henkel's CEO, Carsten Knobel, highlights that the ongoing restructuring of the consumer brands division has empowered more efficient and targeted marketing strategies, driving the company towards enha...
Disney CEO Reveals Game-Changing Strategy to Optimize Marketing Spend on Disney+
Disney CEO acknowledges the struggle to match Netflix's marketing spend balance for Disney+
Inside the Premier League: Unveiling the Dominance of Gambling Brands Despite the Imminent Sponsorship Ban
Despite an upcoming sponsorship ban on gambling brands advertising on football shirts, Premier League teams still heavily rely on such sponsors The prevalence of gambling companies as front-of-shirt s...