Latest data indicates that corporate-NGO collaborations are evolving towards a more strategic approach amidst the prevailing cost of living crisis, as both sectors prioritize addressing this pressing...
Unilever empowers influencers to combat 'greenhushing' by forming a 'coalition of partners' to boost content creators' confidence in promoting sustainability
Generational trust in advertising is shifting, as the influence of media exposure during upbringing becomes more apparent A recent report highlights the widening gap in attitudes towards advertising a...
Craig Inglis, former EVP of global brand and integrated marketing at Sage, a B2B financial tech firm, has departed after a brief 16-month tenure His departure comes just a year since he joined the com...
ASA clamps down on e-cig brands with four TikTok vape ads banned Amid rising concerns over vapes being targeted towards children, the government faces pressure to address widespread use of disposable...
Virgin Media O2 director of customer experience, Marie Feliho, emphasizes the need for marketers to focus on understanding the root causes of customer churn, rather than resorting to quick-fix solutio...
Get the insights you need to conquer the week ahead Discover top priorities for Christmas shoppers, the power of generative AI for marketers, recovering consumer confidence, changing ad preferences, a...
Unilever CFO emphasizes the need for a comprehensive approach in evaluating marketing ROI, stating that volume sales growth alone cannot be the sole measure