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The Unveiling of Olaplex's Game-Changing Strategy to Tackle TikTok's Dupe Culture
Discover the power of social listening! Olaplex's brilliant marketing move, Oladupé, tackles dupe culture on TikTok Collaborating with Movers+Shakers, this innovative campaign aims to captivate and en...
Unleashing the Power of CTV and OTT: PMG Acquires Camelot for Unparalleled Expertise
PMG boosts its capabilities in CTV and OTT through the acquisition of Camelot, gaining advanced expertise in these key areas This follows Camelot's recent partnership with iSpottv for improved measure...
The Enchanting Power of Disney: Spooktacular Halloween Magic Seeping into the Holiday Season!
Disney executive John Campbell reveals how brands are revolutionizing holiday marketing strategies to tap into the changing consumer behaviors, effectively extending Halloween's momentum into the fest...
Netflix loses global ad president after brief but impactful 13-month stint
Netflix's global ad president exits after 13 months Amy Reinhard, former VP of studio operations, takes over as the streaming giant intensifies its focus on monetization strategies
Unleash the Ultimate Party Planner: Three Olives Vodka's 'Generager' Employs AI for the Perfect Bash!
Craft your custom party aesthetic with Three Olives Vodka's groundbreaking 'Generager' AI tool Share your results on social media and get a chance to win an all-expenses-paid party!
Never Run Out of Candy Again: M&M's and Gopuff Join Forces for Instant Halloween Refills
M&M's partners with Gopuff to ensure Halloween candy emergencies are swiftly resolved Mars' on-demand delivery experiment introduces the M&M's Halloween Rescue Squad, providing expert assistance to ho...
Win Your Dream Wedding with Hard Mtn Dew - Open to All Party Lovers
Hard Mtn Dew offers a dream wedding experience in Knoxville, Tennessee, with an exciting twist - only strangers are invited! Enjoy an all-expenses-paid celebration that guarantees unexpected connectio...
Bacardi Takes Music to the Next Level with Groundbreaking Generative AI Album Featuring Boi-1da
Bacardi teams up with acclaimed producer Boi-1da to revolutionize music creation with their groundbreaking “The Concept AIbum” This innovative rum brand utilizes cutting-edge technology for a collabor...
The Next Wave of Interactive Advertising: Unlocking the Power of Shoppable TV without QR Codes
Roku's Director of Ad Innovation, Peter Hamilton, reveals game-changing strategies for creating impactful shoppable TV ads Discover how TV remotes excel over QR codes, the power of longer ads, the imp...
Unleashing the Power of Machine Learning: How Momentum Revolutionizes the Experiential Landscape
Momentum believes in the transformative power of machine learning to revolutionize the measurement of sales impact in experiential marketing With successful pilots by Coke and Walmart, the future is p...