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Unveiling the New Era of Corporate-NGO Collaborations: Revolutionizing Solutions for the Cost of Living Crisis

Latest data indicates that corporate-NGO collaborations are evolving towards a more strategic approach amidst the prevailing cost of living crisis, as both sectors prioritize addressing this pressing...

Unilever Empowers Influencers to Raise Their Voices in Tackling 'Greenhushing' and Driving Sustainability

Unilever empowers influencers to combat 'greenhushing' by forming a 'coalition of partners' to boost content creators' confidence in promoting sustainability

Mind the Gap: A Revealing Report on Advertising Trust across Generations

Generational trust in advertising is shifting, as the influence of media exposure during upbringing becomes more apparent A recent report highlights the widening gap in attitudes towards advertising a...

Sage's Global Brand EVP Craig Inglis Makes Shocking Exit: What's Next?

Craig Inglis, former EVP of global brand and integrated marketing at Sage, a B2B financial tech firm, has departed after a brief 16-month tenure His departure comes just a year since he joined the com...

Viral Vape Fails: TikTok Bans Four E-Cig Ads Amidst Growing Scrutiny

ASA clamps down on e-cig brands with four TikTok vape ads banned Amid rising concerns over vapes being targeted towards children, the government faces pressure to address widespread use of disposable...

Unveiling the Customer Retention Secrets: Virgin Media O2's Strategic Approach

Virgin Media O2 director of customer experience, Marie Feliho, emphasizes the need for marketers to focus on understanding the root causes of customer churn, rather than resorting to quick-fix solutio...

Aldi's Game-Changing Move: Unveiling Dynamic Joint Marketing Director for UK Expansion

Krysten Halley joins Aldi as joint marketing director alongside Jemma Townsend, further strengthening the supermarket chain's UK marketing team

Unveiling the Power of AI: Key Insights on Christmas Priorities & Consumer Confidence

Get the insights you need to conquer the week ahead Discover top priorities for Christmas shoppers, the power of generative AI for marketers, recovering consumer confidence, changing ad preferences, a...

Game-Changer Alert: Virgin Money Appoints Waitrose’s Marketing Chief as First-Ever CMO

Emma Isaac, the head of marketing at Waitrose, will become Virgin Money's inaugural chief marketing officer by the end of October

Unlocking Marketing Success: Unilever's Finance Chief Urges Investors to Embrace Holistic Return on Marketing Spend

Unilever CFO emphasizes the need for a comprehensive approach in evaluating marketing ROI, stating that volume sales growth alone cannot be the sole measure