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Embrace the Spirit of Adventure with Jameson's Inclusive Campaign
Discover the essence of being a true adventurer with Jameson's captivating global campaign, 'Must be a Jameson' Narrated by the talented Cillian Murphy, this inspiring campaign showcases individuals w...
Enhancing Personalisation: M&S CEO Aims to Drive Performance Growth
Marks & Spencer CEO, Stuart Machin, aims to enhance personalization to strengthen performance Investment in style and Sparks development has driven volume growth and heightened customer demand, but Ma...
Kevin the Carrot dominates Aldi's Christmas ad effectiveness rankings
Aldi's Christmas ad featuring Kevin the Carrot takes the lead against M&S Food with a perfect 59 stars on System1's Test Your Ad platform The return of beloved brand characters adds an extra touch of...
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Amazon's Global Holiday Campaign Celebrates the Power of Friendship
Amazon's heartwarming global holiday campaign, 'Joy is shared,' unites over a dozen countries in celebration of friendship The 60-second hero spot, featuring a beautiful rendition of The Beatles' 'In...
Buchanan's Crafts a Harmonious Blend of Time-Honored and Modern Traditions in Festive Campaign
Buchanan's blends rich Scotch whisky traditions with modern elements in their festive campaign, honoring Hispanic-Americans as part of their We are the Spirit of the 200% initiative
Anticipating Google's AI-driven Asset Generation: A Game-Changer for Marketers
Google's new Performance Max feature, now in beta for US customers, enables agencies and brands to efficiently generate and evaluate assets for ads
The Importance of Social Media Impact for Brands
Understanding the weight of social media is crucial for brands in today's culture wars MediaMonks' Amy Luca emphasizes the need for strategic rethinking and governance, as well as embracing joyful con...
Coca-Cola's Christmas Ad Achieves Double Impact in Effectiveness
Coca-Cola's 1995 classic 'Holidays are Coming' and their latest 2023 Christmas ad 'The World Needs More Santas' both received exceptional scores on System1's ad effectiveness ranking However, 'Holiday...
Unveiling Bomb Pop's Winning Strategy: Captivating Tweens to Drive Sales
Bomb Pop successfully connects with tweens through strategic use of popular social media platforms like TikTok, Snapchat, and Roblox By leveraging these platforms, the brand effectively builds awarene...