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Report Reveals Ad Industry Falls Far Short of Achieving Net-Zero Goals
The ad industry is falling short of achieving net-zero goals, with agencies and production companies slow to adopt standards, causing a ripple effect throughout the mar-com supply chain
Tesco's Expanded Christmas Ad: Emphasizing Quality and Value
Tesco's Christmas ad for 2023 maintains its commitment to quality and value, while emphasizing the importance of consistency for its consumers
TikTok Usage Stalls Among Teenagers: Analyzing the Data
TikTok's usage growth may have slowed down, but the platform has surged ahead of YouTube as the preferred choice for teenagers, as per Forrester's latest report on short video and AI integration
Ally's AI Experiment Streamlines Marketing Tasks
Allyai revolutionizes marketing by automating tedious tasks like content summarization, ad copy drafting, and SEO enhancement for seamless early-stage processes
Grand Marnier's Festive Hip-Hop (W)rapping Paper Initiative
Grand Marnier's festive collaboration with Unwrp and Teezo Touchdown produces unique gift-wrapping paper that pays homage to hip-hop culture
Iceland shifts marketing focus to emphasize 'excellent value' and private label products
Iceland supermarket prioritizes customer support over Christmas ads, cutting marketing spend to focus on promoting own label products and offering great value through aggressive pricing
Gap Vows to Enhance Marketing Strategies in Effort to Boost Effectiveness
Gap commits to reviving its iconic marketing status by shifting focus towards impactful storytelling and abandoning tactical approaches, emphasizing effectiveness and delivering compelling narratives
Bringing Children's Dreams to Reality: Disney and Verizon's Augmented Reality Adventure
Disney and Verizon join forces to make dreams come true with an enchanting AR experience Get ready to support children's wishes by donating to Toys for Tots through this innovative mobile campaign, se...
Can Mars Solve Hotel Chocolat's International Growth Challenges?
Mars acquires Hotel Chocolat for £534m, aiming to enhance its premium allure Will this move help the struggling chocolate brand's global expansion? Find out what lies ahead
Navigating the Holiday Season: Striking a Balance Between Caution and Marketing Triumph
Embrace the season: As consumer spending rebounds, brands navigate uncertainty to deliver a joyful holiday experience