Bringing Children's Dreams to Reality: Disney and Verizon's Augmented Reality Adventure

Article Brief:

Verizon and Disney have joined forces to create an augmented reality (AR) experience called "Wish on a StAR" in anticipation of the release of the animated comedy "Wish," according to a press release. This unique collaboration with Toys for Tots aims to benefit children who are in need.

"Discover 'Wish on a StAR,' a captivating augmented reality (AR) activity accessible either through scanning a QR code or online. This enchanting experience allows users to scan the night sky on their mobile devices, unveiling a mesmerizing constellation of stars representing the heartfelt wishes of children in need. By simply clicking on a star, users have the opportunity to make a charitable donation to their local Toys for Tots chapter.

This limited-time AR experience is available until December 1, coinciding with the upcoming release of 'Wish' on November 22. This wonderful community-oriented initiative is perfectly timed for the holiday season, showcasing how innovative marketers are creatively engaging audiences while also promoting and supporting their local community."

Article Insight:

Verizon's utilization of augmented reality exemplifies the tool's potential to construct and nurture communities. By collaborating with Disney, Verizon showcases how this cutting-edge technology, such as AR, can assist communities in distress, all while igniting the festive essence of generosity and kindness.

With the "Wish on a StAR" experience, users can simply scan their phones across a room to see a star-filled night sky. This allows them to easily donate to a local Toys for Tots chapter. Using Web-based augmented reality, this activation has gained popularity among marketers as it can be launched from a browser or QR code without requiring users to download any additional apps or tools.

Kristin McHugh, the senior vice president of marketing and creative at Verizon, expressed excitement about collaborating with Toys for Tots to celebrate Disney's new movie "Wish". She emphasized that this interactive AR experience not only strengthens the connection between users and their community but also helps make children's wishes come true during the holiday season.

The "Wish on a StAR" experience was created in collaboration with Momentum Worldwide and The Famous Group, according to information shared with Our Website.

By incorporating AR technology, this activation could further solidify Disney's brand identity as a place where dreams can come true, an especially significant achievement as the company celebrates its 100th anniversary this year. To enhance the connection with the movie, Verizon offered customers who made eligible purchases at their retail stores on Nov. 11 and 12 the opportunity to receive up to four tickets for an exclusive advance screening of the film. The movie is set to officially premiere on Nov. 22 and is projected to generate more than $50 million in box office revenue.

In the past year, marketers have utilized augmented reality (AR) to advertise a wide range of products and services, spanning from tourism to hamburgers. Furthermore, AR played a prominent role in holiday campaigns of 2022, primarily due to its capacity to allow consumers to virtually try on apparel or makeup before committing to a purchase. Verizon's campaign and Lego's recent introduction of an AR-driven snowball fight across the Atlantic serve as additional examples of marketers leveraging this technology to establish stronger connections with consumers.