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Domino's Initiates Half a Million Dollar Snow Plowing Grant Program
Domino's latest initiative of awarding half a million dollars in snow plowing grants showcases their commitment to providing unique experiences Chief Brand Officer Kate Trumbull highlights the brand's...
The Top Marketing Strategies of 2023: Part 1
Discover the most impactful marketing campaigns of 2023! From McDonald's empowering '#RaiseYourArches' to the iconic Eurovision 2023 by BBC, these six extraordinary campaigns, including Barbie, Fiat's...
Bath & Body Works Unveils 10-Foot Candle to Create Ultimate Holiday Shopping Ambiance
Bath & Body Works introduces a soothing 10-foot candle installation, allowing holiday shoppers to escape daily stressors like work emails and rush hour traffic, promoting a sensory reconnection experi...
Unmasking the Truth: How Steak-umm enlightened meat enthusiasts with deepfake veganism
Unveiling the alarming power of DeepSteaks, an article explores the impact of generative AI on manipulating individuals' images, raising concerns about authenticity and the potential for misuse in ads...
Gillette initiates a global campaign urging gamers to 'reset for impact'
Gillette's global campaign, Hit Reset, promotes their longstanding Gillette Gaming Alliance on Twitch, YouTube, and social media Engaging gamers with exciting gaming content and grooming tips, the cam...
Netflix's 'Leo' teams up with Geico Gecko for co-branded advertisements with on-set expertise
Netflix's groundbreaking collaboration with Geico Gecko on the hit show 'Leo' signifies the streaming giant's foray into more extensive brand partnerships, showcasing their growing commitment to the a...
Mars brand Excel Gum taps into the power of ASMR to alleviate study-related stress
Mars brand Excel Gum introduces 'Excel Study Beats' program in Canada, utilizing ASMR to provide students with soothing gum content on popular platforms such as TikTok, YouTube, and Spotify, helping t...
Emerging Trade Organization Unifies Addressable TV Industry Amidst Rising Ad Spend
Addressable TV ad spend is on the rise as more stakeholders form a trade organization Research shows that 40% of TV advertisers plan to increase their investment in addressable advertising by 2024 com...
Dr Martens' Price Increases Have Minimal Effect on Sales Thanks to Strong Brand Loyalty
Dr Martens maintains strong sales in the UK and EMEA markets despite price hikes, while the brand's performance is hindered by the US
Sociable: Musk's Fiery Response to Advertisers and Accusations of Boycott
Elon Musk defends his stance against advertisers and labels the boycott of X as blackmail, following an interview at the New York Times DealBook Summit X's owner apologizes for offensive posts but que...