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Augmented Reality Revolutionizing Brand Engagement Beyond Packaging
Discover how brands like Jones Soda are leveraging augmented reality to captivate and inform consumers through interactive phone camera experiences.
Capturing the Essence of Africa: The Story Behind Wozzaah by Coca-Cola
Discover the cultural inspiration behind Wozzaah, Coca-Cola's latest creation named after the isiZulu term for 'come here.' Dive into the vibrant flavors and rich heritage that invite consumers to exp...
Nominations Now Accepted for Marketing Excellence Award 2022
Join Marketing Week and the Advertising Association as they recognize companies promoting diversity in marketing for the second consecutive year. Submit your nominations for the Talent Trailblazer Awa...
Discovering the Origins of Your Customer Base
Exploring innovative strategies for pinpointing the sources of customer acquisition provides marketers with comprehensive insights into their lead generation process.
Google's Integration of Ads in AI Overview Marks a Shift in Search Evolution
During Marketing Live, Google emphasized its advancements in shopping ads and utilization of generative AI to aid in intricate buying choices, signaling a transformative phase in search strategies.
Ryan Reynolds and Hugh Jackman Unite in Heineken Silver Ad
Witness the iconic Marvel heroes, Ryan Reynolds and Hugh Jackman, coming together in a new Heineken Silver commercial to resolve their rivalry over refreshing cans of light beer. Dive into this entert...
Transitioning from Marketing to CEO: Insights from Three Executives
Discover the strategic approach marketers take to ascend to the role of CEO, emphasizing the value they bring to a company and their understanding of cross-departmental challenges.
M&S Embraces Transparent Pricing Strategy to Enhance Value Perception
Discover how M&S thrived by adopting a transparent pricing approach, reducing promotional tactics, and amplifying style, value, and quality appeal to consumers.
ASA takes action on influencer Grace Beverley's banned ads in landmark crackdown
The Advertising Standards Authority (ASA) sets a new standard by banning six ads from influencer Grace Beverley, emphasizing the importance of labeling brand-related content. ASA's crackdown targets u...
The ongoing dilemma: Should marketers indicate unemployment on LinkedIn?
The debate persists on whether marketing professionals who are currently unemployed should disclose their job status on LinkedIn. Recruiters are divided on the advantages and disadvantages of this pra...