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Exploring Iceland: A Refreshed Brand Slogan
The iconic slogan 'That's why mums go to Iceland' gets a makeover to encompass all consumer segments, says the chairman of the retailer. Discover the evolution of Iceland's long-running brand message...
Heineken revisits the past with 'The Retro Phone'
Teaming up with retailer Bodega, Heineken introduces an app in June that transforms any smartphone into a classic 'dumb phone' devoid of internet access, bringing a nostalgic touch from the early 2000...
Amazon Launches Ad-Supported Shopping Channel on Prime Video, Freevee
Discover Amazon's latest innovation with a new ad-supported channel on Prime Video, Freevee. Explore how Amazon's 'shop the show' technology revolutionizes shopping while watching TV, allowing viewers...
Empowering Marketers for Sustainable Communication: Pernod Ricard's Strategy
In the face of greenhushing challenges, Pernod Ricard takes a proactive approach to empower its marketers in communicating sustainability effectively. Discover how the company is addressing this issue...
Verizon brings back ‘The Office’ stars for a captivating business proposal
Join the beloved cast of the workplace comedy as they embark on a hilarious venture supported by Verizon Business in their latest commercial campaign.
Brands Reconsider Marketing Hiring Amid Cost Worries
Recent findings from IPA Bellwether reveal a shift in brand sentiment towards potential job cuts in the upcoming quarter, indicating a slowdown in marketing recruitment efforts due to cost considerati...
Danone's Strategic Approach: Balancing Volume Growth with Selective Price Increases
Amid positive volume growth, Danone's CFO emphasizes the company's strategy of implementing targeted price increases for its unique product offerings. Find out how Danone plans to maintain its growth...
How Sprite Resurrected 'Obey Your Thirst' to Connect with Gen Z
Discover how Sprite's latest campaign revives the iconic '90s slogan, 'Obey Your Thirst,' with a nostalgic twist and the collaboration of NBA star Anthony Edwards.
Brand Strategies Shift Amid Economic Recovery Signs
With the emergence of economic recovery signals, brands are reallocating media budgets towards promotions, events, and direct marketing, as highlighted by IPA Bellwether.
Kraft Heinz introduces revamped Mio liquid concentrate targeting Gen Z health trends
The renowned brand shifts its focus from water enhancement to wellness, unveiling a vibrant faucet product now accessible on Amazon at $159, aligning with the latest health-conscious preferences of Ge...