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Wayfair's Brand Revamp Leading Up to Grand Store Debut
Discover the latest from Wayfair this spring, featuring a revamped logo, fresh jingle, exciting celebrity collaborations, and exclusive involvement in the inaugural Pinterest Creator Tour.
Two Independent Agencies Unite: Barkley and OKRP Join Forces
This collaboration forms a powerhouse 'big indie' agency aiming to address the unique obstacles confronted by independent firms in today's competitive agency environment.
The Strategy Behind Minute Maid Zero Sugar's Choice of Jon Hamm for Juice Promotion
Explore how Minute Maid Zero Sugar's unique marketing approach positions its juice as a standout product that requires minimal advertising, featuring Jon Hamm in a surprising twist.
The Clash of Brands and AI: Strategies for Winning the Mental Availability War
In the era of AI adoption by consumers, brands must equip themselves to stay top of mind for both humans and artificial intelligence, ensuring they are the preferred choice over competitors.
Crafting a Digital Maker Community at Michaels with 'Embrace Handcrafted'
Discover how Michaels is championing its online MakerPlace with a 'Respect the Handmade' ethos, aiming to enhance its position in the handmade market and compete with platforms like Etsy.
ABC’s Oscars event attracts top brands for unique integrations
Get ready for an exciting Oscars telecast as Don Julio steals the spotlight with an exclusive 'in-show moment' and TikTok takes the red carpet livestream experience to the next level with the 'Barbenh...
Uncovering the Flaws in the Advertising Ecosystem: Insights from Recent Research
Discover how the rise of AI is leading to an increase in deceptive and substandard ads, as highlighted in a recent Forrester report. Learn about the challenges and implications of this trend.
TikTok Urges US Users to Rally Against Proposed Ban
As the US government considers a new ban proposal, TikTok is mobilizing its users to stand against it and defend the app.
Finding Fulfillment as a Marketer and Mother
Discovering purpose in the everyday role of being a marketer and a mother. Your true purpose is a reflection of who you are in the present moment. Embrace this mindset to shape a fulfilling career and...
Revamping Gender Bias in Branding Strategies
Explore the persistent gender biases embedded in advertising strategies and their potential hindrance on brands' innovative capabilities.