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Insights from the Salary Survey 2024: Exploring Skills Gaps, Restructures, and Outsourcing Trends
Delve into the latest findings from the Salary Survey 2024 to uncover intriguing statistics on skills gaps, organizational restructures, and the impact of outsourcing. Gain valuable insights into the...
Regina Hall Shines in Lean Cuisine's Latest Freezer Aisle Campaign
Partnering with VML New York, this campaign signifies a notable boost in marketing expenditure for the Nestlé-acquired brand.
Navigating Marketing Mix Modeling Amid Google's Changes
Explore the impact of Google's shift on marketing mix modeling with the emergence of Meridian. Discover how the evolving landscape, including the decline of third-party cookies, is reshaping tradition...
Amazon Collaborates with Honda to Bring AI-Powered Dream Sequences to Life
Experience the magic on Amazon as you immerse yourself in imaginative scenarios showcasing Honda's latest all-electric Prologue SUV. Let AI spark your creativity and transport you to a world of dreams...
Marketing Professionals: Short Job Tenures on the Rise
In the dynamic world of marketing, professionals frequently switch roles, with over two-thirds holding their current position for less than three years.
Manscaped's Creative Branding Journey: Redefining 'the Boys' with Pereira O’Dell
Step into the world of male grooming redefined as Manscaped partners with Pereira O’Dell to create a visually captivating brand narrative. Explore beyond traditional marketing with a touch of playful...
Impossible Foods Redefines Its Brand Identity with a Bold New Look
Discover how branding agency Jones Knowles Ritchie and Impossible's internal marketing teams collaborated to unveil a fresh brand image for Impossible Foods.
How Liquid Death Overcame the Odds and Thrived
Discover the remarkable journey of Liquid Death as they surpassed industry norms and achieved a staggering $1bn valuation. Founder Mike Cessario shares the 10 key strategies that propelled Liquid Deat...
Brands Embracing the Apple Vision Pro: A Closer Look at Marketing Strategies
Exploring the diverse reactions to the Apple Vision Pro, various brands like Don Julio tequila and E.l.f. Cosmetics have seized the opportunity to leverage this innovation despite differing consumer o...
Unveiling Oatly's Innovative Chief Creative Officer and His Unique Perspective
Discover how Chief Creative Officer John Schoolcraft sheds light on Oatly's brand identity as one without a clear 'red thread', leading to its distinctive and ever-evolving marketing strategy.