Marketing News - Trang 28

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Theme Park Operator Set to Implement Variable Pricing Strategy

In response to reduced post-pandemic attendance figures, the theme park company is planning to adjust ticket prices based on seasonal demand, particularly during peak summer months. This shift towards...

Harnessing Sustainability for Enhanced Customer Loyalty: The Impact of Green Practices on Consumer Engagement

Discover the power of sustainability in fostering deeper connections with customers and driving brand loyalty through eco-friendly initiatives.

Impact of Remote Working on Marketer Relationships

Prioritizing face-to-face collaboration over mental health concerns in the return to office strategies for marketers.

Uber enhances ad-targeting strategies with advanced in-app video features

Uber introduces a fresh CMO and partners with industry giants like Oracle and Nielsen to offer brands enhanced data analytics for targeted advertising, coinciding with the introduction of interactive...

Harnessing Fandom for Marketing Success: Insights and Analysis

Explore the strategic advantages and potential pitfalls of leveraging fandoms in marketing campaigns, as revealed in a comprehensive industry study by Kearney. From celebrities to sports teams, discov...

The Importance of Innovation in Establishing Pricing Power: Insights from Nike's CFO

Discover how Nike's CFO, Matt Friend, emphasizes the role of innovation in introducing novelty to the market and building a unique brand to enhance pricing power among consumers.

Unlocking the Power of Neurodiversity in Marketing

Discover the transformative impact of embracing neurodiversity in marketing. By acknowledging diverse brain functions, marketers can unlock deeper insights and foster innovative strategies for more me...

Study Reveals Significant Increase in Consumer Trust Towards Ads Post Awareness Campaign by Regulatory Body

Consumer trust in online ads surged to 36% following exposure to the regulatory body's creative campaign, while trust in TV advertisements jumped to 46%. Discover the impact of awareness drives on adv...

Consumer optimism on the rise as return to normality appears imminent

After a period of stagnation, consumers are now expressing positive sentiments about their financial outlook for the upcoming year. Signs of hope indicate a potential return to normality sooner rather...

Chips Ahoy Unveils Revamped Recipe Alongside Celebrity Duo Keke Palmer and Malibu

Experience Chips Ahoy's biggest recipe update in years, backed by a star-studded campaign featuring Keke Palmer and Malibu. The brand's fresh look and enhanced taste are set to make waves in the snack...